**Description:** + Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam + Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights + Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities + Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement + Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans + Lead key digital channels including search, display, and social media + Manage agency partners to ensure strong execution, optimization, and reporting + Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action + Recommend optimization opportunities across budget, targeting, timing, content, and creative + Stay current on digital trends and identify new opportunities to drive growth **Qualifications:** + Lead the overall digital marketing strategy and performance for Park Hyatt Seoul, Park Hyatt Busan, and Andaz Seoul Gangnam + Act as the key digital business partner to the GM and hotel leadership teams, providing strategic recommendations and performance insights + Oversee digital performance, eCommerce, and Hyatt.com initiatives in line with hotel commercial priorities + Work closely with Hyatt Digital Korea and ASPAC teams to align on strategy, campaigns, reporting, and performance improvement + Partner with hotel marketing, revenue, and commercial teams to develop integrated digital plans + Lead key digital channels including search, display, and social media + Manage agency partners to ensure strong execution, optimization, and reporting + Monitor and analyze performance across traffic, revenue, ROAS, and conversion, and translate insights into action + Recommend optimization opportunities across budget, targeting, timing, content, and creative + Stay current on digital trends and identify new opportunities to drive growth **Primary Location:** KR-11-Seoul **Organization:** Park Hyatt Seoul **Job Level:** Full-time **Job:** Global Marketing **Req ID:** SEO002200 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.