Job Overview

Cluster Digital Marketing Executive is responsible for digital marketing execution for hotels within the markets. Responsibilities to support property-level support, regional campaign rollout, pre-opening digital marketing, and ongoing performance optimization across paid media, SEM, Koddi, and web channels.

Duties ResponsibilitiesHotel-Level Support GuidanceSupport Cluster Digital Marketing Manager for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting.Review and optimize property-level digital campaigns to maximize performance.Review digital marketing activation to ensure hotels meet digital KPIs.Market Campaign ExecutionExecute market level both room and FB campaigns across all relevant digital channels with the direction from Cluster Digital Marketing Manager, ensuring the communications is aligned with Hyatt brand as well as campaign is optimized.Adapt global creative concepts for regional relevance and rollout.Coordinate cross-channel execution including paid search, paid social, display, metasearch, and CRM.Performance OptimizationMonitor and analyze campaign performance at both regional and hotels levelsUse data to make real-time optimizations and inform future planning.Benchmark performance against industry/brand standards and past resultsWeb, SEM OTAsEnsure property landing pages and hotel content are fully optimized for search visibility and conversion.Support targeted email marketing initiatives and audience segmentation for hotels within the markets.Tools PlatformsThe role will require to understand and able to learn:Paid Media Platforms: Koddi, Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, OTAs ads.Analytics Tracking: Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking.SEO Keyword Tools: SEMrush, Google Search Console, keyword research tools,CRM Email Marketing: TableCheck and related CRM tools

Job Overview

Cluster Digital Marketing Executive is responsible for digital marketing execution for hotels within the markets. Responsibilities to support property-level support, regional campaign rollout, pre-opening digital marketing, and ongoing performance optimization across paid media, SEM, Koddi, and web channels.

Duties ResponsibilitiesHotel-Level Support GuidanceSupport Cluster Digital Marketing Manager for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting.Review and optimize property-level digital campaigns to maximize performance.Review digital marketing activation to ensure hotels meet digital KPIs.Market Campaign ExecutionExecute market level both room and FB campaigns across all relevant digital channels with the direction from Cluster Digital Marketing Manager, ensuring the communications is aligned with Hyatt brand as well as campaign is optimized.Adapt global creative concepts for regional relevance and rollout.Coordinate cross-channel execution including paid search, paid social, display, metasearch, and CRM.Performance OptimizationMonitor and analyze campaign performance at both regional and hotels levelsUse data to make real-time optimizations and inform future planning.Benchmark performance against industry/brand standards and past resultsWeb, SEM OTAsEnsure property landing pages and hotel content are fully optimized for search visibility and conversion.Support targeted email marketing initiatives and audience segmentation for hotels within the markets.Tools PlatformsThe role will require to understand and able to learn:Paid Media Platforms: Koddi, Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, OTAs ads.Analytics Tracking: Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking.SEO Keyword Tools: SEMrush, Google Search Console, keyword research tools,CRM Email Marketing: TableCheck and related CRM toolsBachelor’s degree in Marketing with Digital focused.At least 3 Years of hands-on digital marketing execution.Proven ability to manage multi-channel campaigns.Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.Ability to work independently and to partner with others to promote an environment of teamwork.Ability to manage change effectively.Highly motivated and pro-active; act with professionalism and positivity in all interactions.Ability to deliver high and consistent service.Bachelor’s degree in Marketing with Digital focused.At least 3 Years of hands-on digital marketing execution.Proven ability to manage multi-channel campaigns.Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.Ability to work independently and to partner with others to promote an environment of teamwork.Ability to manage change effectively.Highly motivated and pro-active; act with professionalism and positivity in all interactions.Ability to deliver high and consistent service.