Cluster Assistant E-Commerce & Revenue Manager
kempinski
Cluster Assistant E-Commerce & Revenue Manager
DescriptionThe main goal of the Cluster Assistant E-Commerce & Revenue Manager, available as of 1st of November 2025 or as agreed, is to drive direct business and increase the digital presence for the Kempinski Palace Engelberg and Frutt Mountain Resort, managed by Kempinski. This involves a mix of strategic planning and hands-on execution in both fields, e-Commerce & Digital Strategy (75 - 80% scope) and Revenue Management (20 - 25% scope). With a focus on traffic, conversion, distribution landscape and revenue growth, you will work closely with the Cluster Director of Revenue, internal departments and external agencies with the goal of positioning our website as the primary booking channel.
Key ResponsibilitiesAs Cluster Assistant E-Commerce & Revenue Manager, you will play a pivotal role in shaping our digital narrative and optimizing every touchpoint of the guest’s online journey.
Your key tasks will include, but not limited to:\nDriving direct bookings via strategic web performance and optimized user journeys\nEnhancing the hotel website with focus on conversion, UX, SEO, and GEO (Generative Engine Optimization)\nOverseeing SEO performance and content quality\nLeveraging tools such as Google Analytics, agency dashboards, and SynXis to inform decisions\nLiaising with the Regional and Corporate offices for deploying website enhancements and functionality upgrades\nCollaborating with Corporate and global e-Commerce teams to deploy brand initiatives\nEnsuring data protection compliance (GDPR, Swiss legal standards)\nCreating promotional content for special offers and packages in coordination with the hotel’s Commercial Team\nWebsite Analytics \nAnalyzing website user behaviors, site performance, traffic, source of referrals, etc., and enhancing performance\nConducting competitive benchmarking and keeping up with digital market trends\nSearch Engine Optimisation (SEO)\nReview the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available\nEstablish, develop and maintain a keyword matrix for the hotel and consider it when designing website content\nUpdate and optimise meta titles, descriptions and image tags in all languages\nFollow corporate guidelines for SEO content management and best practices\nDigital Paid Media Strategy\nDeveloping and implementing digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets\nAnalysing digital performance data to scale or abort campaigns strategically and ensure profitability\nReviewing and monitoring the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’\nOnline Travel Agents & Vendors\nReviewing and maintaining the hotel representation on OTAs including content, images and review score\nManaging and optimizing Google My Business and presence across digital maps and listings\nEnsuring the pictures loaded on all brand and third-party websites are in accordance with corporate identity guidelines\nE-Mail Marketing/Newsletters\nFormulating a newsletter strategy together with the hotel teams (Marketing, PR, F&B, Spa, etc.)\nAnalysing email productivity and profile segmentation\nGeneral \nStaying ahead of tech innovation and digital transformation\nParticipate in strategic meetings and workshops\nParticipate in the monthly Revenue & e-Commerce corporate calls\n
Skills, Knowledge and ExpertiseThe hiring level for this position will depend on your qualifications and experience. \nPreferably gained experience in an international, luxury five-star hotel\n1-2 years of relevant experience in either field (E-Commerce or Revenue) \nWork experience or degree related to industry/department\nSolid knowledge of channel management, CMS platforms, and analytics tools\nKnowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimization, etc.\nAbility to adapt to a frequently changing market environment. Be proactive and able to ‘think outside of the box’\nAgile, analytical, and strategic thinker with a hands-on, can-do approach\nFluent in English (German is a plus)\n
Benefits\nLive and work in the heart of Alpine Central Switzerland \nPleasant working atmosphere in a young and dynamic team\nInternational career prospects and development opportunities\nVery generous employee benefits for overnight stays and F&B in all Kempinski hotels worldwide (including onsite outlets and facilities) as well as special rates for overnight stays for family and friends\nStaff accommodation in the vicinity of the hotel \nWide range of meals in our staff restaurant\nFree Parking at the Hotel\n
Department: Digital Strategy & Web
Employment Type: Permanent - Full Time
Location: Switzerland - Engelberg
Reporting To: Cluster Director of Revenue
DescriptionThe main goal of the Cluster Assistant E-Commerce & Revenue Manager, available as of 1st of November 2025 or as agreed, is to drive direct business and increase the digital presence for the Kempinski Palace Engelberg and Frutt Mountain Resort, managed by Kempinski. This involves a mix of strategic planning and hands-on execution in both fields, e-Commerce & Digital Strategy (75 - 80% scope) and Revenue Management (20 - 25% scope). With a focus on traffic, conversion, distribution landscape and revenue growth, you will work closely with the Cluster Director of Revenue, internal departments and external agencies with the goal of positioning our website as the primary booking channel.
Key ResponsibilitiesAs Cluster Assistant E-Commerce & Revenue Manager, you will play a pivotal role in shaping our digital narrative and optimizing every touchpoint of the guest’s online journey.
Your key tasks will include, but not limited to:\nDriving direct bookings via strategic web performance and optimized user journeys\nEnhancing the hotel website with focus on conversion, UX, SEO, and GEO (Generative Engine Optimization)\nOverseeing SEO performance and content quality\nLeveraging tools such as Google Analytics, agency dashboards, and SynXis to inform decisions\nLiaising with the Regional and Corporate offices for deploying website enhancements and functionality upgrades\nCollaborating with Corporate and global e-Commerce teams to deploy brand initiatives\nEnsuring data protection compliance (GDPR, Swiss legal standards)\nCreating promotional content for special offers and packages in coordination with the hotel’s Commercial Team\nWebsite Analytics \nAnalyzing website user behaviors, site performance, traffic, source of referrals, etc., and enhancing performance\nConducting competitive benchmarking and keeping up with digital market trends\nSearch Engine Optimisation (SEO)\nReview the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available\nEstablish, develop and maintain a keyword matrix for the hotel and consider it when designing website content\nUpdate and optimise meta titles, descriptions and image tags in all languages\nFollow corporate guidelines for SEO content management and best practices\nDigital Paid Media Strategy\nDeveloping and implementing digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets\nAnalysing digital performance data to scale or abort campaigns strategically and ensure profitability\nReviewing and monitoring the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’\nOnline Travel Agents & Vendors\nReviewing and maintaining the hotel representation on OTAs including content, images and review score\nManaging and optimizing Google My Business and presence across digital maps and listings\nEnsuring the pictures loaded on all brand and third-party websites are in accordance with corporate identity guidelines\nE-Mail Marketing/Newsletters\nFormulating a newsletter strategy together with the hotel teams (Marketing, PR, F&B, Spa, etc.)\nAnalysing email productivity and profile segmentation\nGeneral \nStaying ahead of tech innovation and digital transformation\nParticipate in strategic meetings and workshops\nParticipate in the monthly Revenue & e-Commerce corporate calls\n
Skills, Knowledge and ExpertiseThe hiring level for this position will depend on your qualifications and experience. \nPreferably gained experience in an international, luxury five-star hotel\n1-2 years of relevant experience in either field (E-Commerce or Revenue) \nWork experience or degree related to industry/department\nSolid knowledge of channel management, CMS platforms, and analytics tools\nKnowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimization, etc.\nAbility to adapt to a frequently changing market environment. Be proactive and able to ‘think outside of the box’\nAgile, analytical, and strategic thinker with a hands-on, can-do approach\nFluent in English (German is a plus)\n
Benefits\nLive and work in the heart of Alpine Central Switzerland \nPleasant working atmosphere in a young and dynamic team\nInternational career prospects and development opportunities\nVery generous employee benefits for overnight stays and F&B in all Kempinski hotels worldwide (including onsite outlets and facilities) as well as special rates for overnight stays for family and friends\nStaff accommodation in the vicinity of the hotel \nWide range of meals in our staff restaurant\nFree Parking at the Hotel\n
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