Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The marketing analyst is responsible for supporting marketing objectives, strategies, and programs to achieve Visa’s business and brand objectives in Guatemala, Honduras and El Salvador. This role is a recognized expert in supporting multiple marketing strategies, plans, and communications that drive increased multiple stakeholder brand preference. This individual will support all aspects of creative development and agency operations as well as the country marketing plan with Client stakeholders. This is a unique role: you’ll need to be comfortable with all aspects of creative development, insights, and data analyses, combined with excellent communication skills and executive presence and a strong desire to drive improvement in how we deliver marketing communications in the geography. If you’re creative, analytical, detail-oriented, and comfortable working in a fast-paced environment, we’d love to talk to you!

 

Essential Functions:

Support marketing communications for programs with Clients in Guatemala, Honduras, and El Salvador.Support the product or service positioning and messaging strategy in multiple-market marketing plans and ensure consistent application across all components of the marketing mix and across markets.Identify continuous actionable consumer insights and opportunities via consumer understanding programs and tools, trends, and data analysesSupport the country marketing plan and strategies for Guatemala, Honduras, and El SalvadorIdentify marketing opportunities with multiple audiences and Clients to develop co-marketing strategies and programs to drive increased Visa businessParticipate in sales pitch presentations and develop marketing plans to support new business deals.Build and enhance partnerships across the organization including Sales, Product, Merchant Solutions, Finance, and Legal to ensure effective implementation of marketing strategies and plans.Reimagine the use of Visa’s key sponsorship assets, Concerts, Events, Disney, FIFA, NFL, the Olympic Games and the Visa Cash App Racing Bulls F1 Team.Support the Social Media strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital, and mobile channelsSupport media and creative Agency partners operations and management including Agency Reviews, negotiations and renewals, Statements of Work and Agency Budget ManagementWork with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to senior management, other executive, functional, or regional management while supporting syndication with stakeholders across the organizationBe innovative and curious, always looking for ways to do things better while driving success and sharing it, as well as learning from/sharing failures. 

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications:

3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)Proven experience on marketing communications including production, advanced media strategies and placements, and experiential/content marketingProven experience on developing marketing strategies and communications based on business objectives and executing marketing programs delivering measurable business and brand resultsExperience in managing and motivating external advertising, promotional, and media agency partners.Stellar written and verbal communication skills and are able to present with impact in both English and Spanish.Proven experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue, and risk with an ability to summarize business and financial data in a useful manner for planning and decision-making.Teamwork and relationship-building skills.Advanced planning and organizational skills with an impeccable attention to detail, yet you can see and convey the “big picture”.Stellar analytical and problem-solving skills, and can break large problems down into smaller, solvable problems, and gather the data/input you need to solve themSelf-improvement and learning oriented and you approach problems with an open mindProven to be an exceptional influencer in your career with a unique ability to drive alignment across functions and marketsExperience in structuring, managing, and coordinating complex projects with multiple stakeholders at both senior and junior levelsStellar entrepreneurial mindset and take initiativeExperience working with the Caribbean and Central America.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.