Our CLIENT is transforming the global B2B agri-food sector with premium citrus and tomato concentrates, multi-fruit purées, IQF fruits and vegetables, and freeze-dried strawberries. 

You may only apply if you are already skilled in the same sectors and you already coordinate directors and large commercial teams, in Europe!

 

Location: International | Work Mode: Hybrid

Travel: Frequent International Travel Required to CAIRO, EGYPT

Reports To: CEO

Leads: Sales Director, Revenue Analyst, Category Directors, Business Development Director

 

 

Guiding Principles

 

Live by the organization’s values and culture

Follow health, safety, and environmental policies

Implement and uphold the Quality Management System

Actively improve systems, practices, and performance

 

 

Internal & External Collaboration

 

Internal: Senior Leadership, Legal, Corporate Development, Innovation & Quality, Supply Chain, Manufacturing, R&D

External: Traders, Blenders, B2B/B2C Customers, Trade Partners

 

 

Role Overview

 

The Chief Commercial Officer is responsible for driving international growth of sustainable food products. This includes developing and executing commercial strategies, expanding into new markets, and achieving revenue and brand goals globally.

 

 

Accountabilities

 

Define and execute commercial strategy in line with group objectives

Lead international Sales, Marketing, and Business Development teams

Oversee category leadership and new product launches

Drive digital, trade, and data-led commercial initiatives

Strengthen relationships with partners and customers

Align commercial efforts with supply chain and R&D

Integrate AI solutions to optimize operations

Build and mentor a high-performance commercial team

 

 

Key Responsibilities

 

Design strategies for international market entry and growth

Set performance metrics for sales, customer retention, and conversion

Conduct market research to guide positioning and product strategy

Drive sales targets via strategic partnerships and distribution

Lead product portfolio development and regional customization

Ensure market-aligned pricing, promotions, and positioning

Develop pricing models and P&L optimization plans

Lead customer relationship efforts to ensure loyalty and satisfaction

Oversee marketing and lead generation campaigns

Collaborate cross-functionally for commercial alignment

Drive commercial innovation through AI and analytics

 

 

KPIs

 

Revenue Growth Rate

Gross Profit Margin

Return on Marketing Investment (ROMI)

Market Penetration Rate

Lead Conversion Rate

Customer Satisfaction Metrics

 

 

Candidate Profile

 

 

Education

 

Master’s degree in Business Administration, Marketing, or related field

 

 

Experience

 

20+ years in commercial roles, 7+ years in senior leadership

Proven success with sustainable products

Must have experience in agri-food (juices, concentrates, IQF)

Global market experience in US and Europe is required

GCC market experience is a plus

 

 

Core Competencies

 

 

Technical

 

Market analysis, international expansion, and pricing strategy

Product lifecycle and category management

P&L management and financial forecasting

Digital marketing, branding, and lead generation

International trade compliance and logistics

Data-driven decision making using analytics

Risk and regulatory compliance

 

 

Leadership

 

Strategic vision and execution

Team alignment and leadership

Leading change and innovation

Talent development and coaching

Collaborative and inclusive approach

Customer-first mindset

 

 

Languages

 

Fluent English required

French, Italian, or Spanish is a strong advantage

 

 

Other Requirements

 

Must be open to hybrid working

Frequent travel expected for international leadership duties