Job Description

Hello Future Search Engine Optimisation (SEO) Manager


Welcome to FNB Personal Segment Advisory and Suites, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of the people who make it happen.


As part of our talent team in FNB Personal Segment Advisory Suite/NAV, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

The Search Engine Optimisation (SEO) Manager is responsible for planning, executing, and optimizing SEO strategies across multiple digital platforms. This role plays a key part in driving organic growth, improving search engine visibility, and contributing to business objectives through advanced onsite, offsite, and technical SEO practices.

You will be expected to take ownership of end-to-end SEO initiatives — from strategy and implementation to performance measurement and continuous improvement. This includes analyzing complex data, applying SEO insights to broader digital strategies, and guiding junior team members where required.

Success in this role requires strategic thinking, technical expertise, and the ability to collaborate with content creators, developers, and stakeholders to ensure SEO best practices are consistently applied.

Are you someone who can:

Keyword Research & Competitive Analysis

Plan and execute comprehensive SEO strategies to increase organic traffic and achieve measurable business goals.Conduct advanced keyword research to identify high-value opportunities and align them with business priorities.Perform detailed competitor and market analysis to uncover trends, opportunities, and gaps in the search landscape.Stay ahead of search engine algorithm changes and evolving SEO best practices to proactively adapt strategies.Monitor and report on key SEO performance metrics, providing actionable insights and recommendations.

On-Page Optimization & Technical SEO

Independently optimise website content and metadata for target keywords while ensuring a seamless user experience.Collaborate closely with content creators to integrate SEO best practices into new and existing content strategies.Conduct comprehensive technical SEO audits to identify and resolve site performance issues, including speed, mobile usability, and structured data enhancements.Work with developers to implement technical fixes and ensure scalable SEO solutions.

Collaboration & Continuous Learning

Contribute to cross-functional collaboration with internal teams to ensure effective implementation of SEO strategies.Promote knowledge sharing within the team through workshops, presentations, or internal platforms.Stay current with emerging trends in digital marketing, technology, and AI, and identify opportunities to integrate these into SEO strategies.Continuously explore new tools, platforms, and methodologies to enhance SEO effectiveness.

You will be an ideal candidate if you:

Qualifications Requirements:

Bachelor’s degree equivalent to NQF Level 7 in marketing, Communications, or a related field.Other digital Marketing or analytical qualifications will be advantageous.

Experience Requirements

3-5 years of experience in SEOSolid understanding of advanced SEO principles SEO principles, including on-page optimisation, link building, technical SEO, and content strategy.Familiarity and proficiency with common SEO tools: for keyword research, website audits, and rank tracking (e.g., Google Search Console, Google Analytics, or similar).Strong ability to analyse performance data and translate insights into actionable strategies.Practical knowledge of HTML/CSS and understanding of website architecture.Experience collaborating with content, UX, and development teams to deliver integrated SEO solutions.

You will have access to:

Opportunities to network and collaborateA challenging working environmentOpportunities to innovate

We can be a match if you are:

Adaptable and curiousAnalyse complex data setsThrive in a collaborative environment

Apply now if you are interested in taking the next step. We look forward to engaging with you!

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Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

09/09/25

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.