**Job Description :** **Location: Amsterdam** **Languages Required: fluency in English is essential for this role. Dutch is highly desirable and will be a strong advantage** We are looking for someone to unlock the power and opportunity of the on-trade channel through best in class B2B Sales Management using the DIAGEO portfolio and the Commercial resources of the on-trade wholesale team. **About Us** Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Smirnoff, Guinness, Baileys, Johnnie Walker, Captain Morgan, Tanqueray – to mention a few. Our vision in Benelux is to be the undisputed leader in growing our core spirits and our world renowned luxury spirits portfolio. Join our team and achieve with us our great performance ambition! **Purpose of Role** The RTM & On-Trade wholesale channel has a major strategic importance in realizing our long term objectives for the Benelux & Nordics business. This role is instrumental to accelerate, streamline, and implement the Wholesale strategy for the On-trade business. Next to that, this role will lead the wholesale KAM team of 6 people which is playing a critical part in our ambition to win in the On Trade, Independent Off Trade and E-Commerce Channel. The role will have a full responsibility of all On Trade wholesale, Cash & Carry and E-Commerce customers in the channel across the Netherlands, Belgium and Denmark, handling a customer base of more than 50m EUR net sales value. You will nurture the end to end strategy, the performance management, and the team management across the geography. **Key Accountabilities:** + Lead the commercial agenda for the On Trade channel across the region, delivering financial and performance targets through robust annual channel and customer plans. + Inspire and develop a high-performing team of Key Account Managers and a Sales Assistant – fostering a culture of accountability, growth, and results. + Build strategic customer partnerships with key wholesalers and Cash & Carry customers, co-creating Joint Business Plans with clear deliverables and measurable outcomes. + Champion brilliant execution of customer plans by enabling sales activation through field sales teamwork, data-led decisions, and seamless implementation. + Act as a key commercial partner, working cross-functionally with field sales and customer marketing to deliver standout initiatives that drive both customer and brand growth. + Drive future-focused growth, identifying new partnership opportunities and maximising digitalization, net revenue management, and scalable models across markets. + Ensure Diageo is known for excellence in customer service – easy to work with, agile, and relentlessly focused on delivering value. **About You** + Relevant sales experience in FMCG environment, of which minimum 5 in key account management and first experience leading a team. + Direct exposure to marketing is a plus. + Strong commercial understanding of the Benelux retail environment, ideally within the Horeca segment. + Inspiring leadership - previous people management experience and strong coaching skills. + Customer & Relationship Management - excellent relationship-building and resolution skills, with strong persuasive, negotiation, and presentation capabilities. + Strategic Commercial Thinking - P&L literacy with strong numerical and analytical skills. + Executional Excellence - teammate focussed on total company delivery. **Our Offer** + An inclusive company culture that puts employees and their development first + A competitive salary with bonus and many benefits that suit your lifestyle + An industry leading parental leave policy + …and of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for us to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. **Worker Type :** Regular **Primary Location:** Amsterdam **Additional Locations :** **Job Posting Start Date :** 2025-07-11 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)