**The Position** + The Channel Expansion Manager, Pet Business Unit is responsible for identifying and developing channel expansion opportunities to increase market penetration and revenue growth in the pet market. They will develop a comprehensive plan, including financials to expand into new markets. This role includes managing the financial aspects of channel expansion, developing and managing the P&L and focusing on gross to net calculations to ensure profitability. Additionally, it involves developing and executing commercial strategies that meet financial objectives in coordination with the Business Unit Director (BUD) and Marketing Manager. + The Channel Expansion Manager will use insights from business, market, and customer data analysis to guide promotional strategies within expanding channels. They will build a deep understanding of Boehringer Ingelheim’s customers, partners, and shoppers to position Boehringer Ingelheim products as market leaders. They will develop relationships and attend key customer meetings. + The Channel Expansion Manager will create, produce, and implement ecommerce/trade marketing materials and customer-specific toolkits in alignment with brand managers. They will work with the BUD and Marketing Manager to deliver profitable growth in line with or above budget for the full Boehringer Ingelheim product portfolio across ecommerce/eretail and category expansion opportunities. They will work to position Boehringer Ingelheim as the strategic partner of choice to deliver long-term profitable growth in expanding categories. + This role requires close collaboration and communication with the Business Unit Director, Marketing Manager, and Director of CE to ensure alignment. They will work with Regulatory and Supply Chain to ensure regulatory requirements are met and product supply is aligned with business requirements. They will work collaboratively with all stakeholders in a matrix environment. **Responsibilities** + Develop and Implement Channel Expansion Strategies: Create and execute comprehensive marketing/business plans that demonstrate a deep understanding of the market and the brands to expand to new evolving channels and increase market share. Build and agree (with leadership team and the customer) joint Business Plans in a timely manner in line with brand strategy and budget, and review these plans quarterly with the customer and BUD. Make the channel plan a reality, track progress and demonstrate proactive attitude if deviation predicted + Distribution Requirements: Collaborate with local and global RA and Supply Chain to identify product requirements needed to move product into expanded channels. Ensure logistics are set up to deliver the needs of the channel/customer + Pricing and commercial offers: Collaborate with MM, BUD and CE to design and implement pricing and commercial offers to ensure high profitability, alignment with gross to net corridors and achieve budgets. + Market Analysis: Conduct regular market assessments to identify new opportunities for channel expansion and stay ahead of industry trends. Using data and insights to drive planning and strategy. This includes identifying and localizing global initiatives + Key Brand strategies. + Partner Management: Develop, maintain and nurture exceptional relationships with customers and key business partners in expanding eretail/ecommerce channel. + Performance Tracking: Monitor and analyze channel performance metrics (KPIs) to optimize marketing efforts and ensure ROI. + Cross-functional Collaboration: Work closely with Sales, Marketing, and other teams to ensure cohesive marketing strategies and successful product launches. + Data Insights: Partner with CE and Finance to develop necessary tracking, modeling and analytics necessary to sell, offer commercial offers and manage data necessary to move products into expanding channels. + Communication: Accountable for regular communication with internal colleagues and key stakeholders to ensure market insights are shared and colleagues are focused on the achievement of key targets/responsive to customer and market needs. + Training and Support: Develop and implement training programs for channel partners to enhance their understanding of our products and marketing initiatives + Develop & manage the online customer journey, feeding insights into the brand team to advise on traffic driving activity associated with branded online presence. + Conduct competitive benchmarking to ensure strong competitive presence in new expanded channel space. + Ensure promotional activation materials are developed according to shopper requirements and brand objectives. + Forecast and track progress of rebate actuals against forecast and report on deviations and proposed solutions where required. + Accountable for development and monitoring of P&L for defined customers Develop, monitor and track P&L requirements with Finance to ensure accurate measurement and tracking of new channel. + Provide input to monthly forecast to each brand manager responsible for brand moving into ecommerce channel. + Management of issues related to rebates, gross to net for direct with the customer and with BUD + Management of cost centre and the budget for production as part of the franchise DP investment Work with global category leads to collaborate on ecommerce category vision and core project implementation with relevant team members This position is based in the Burlington, Ontario office located at 5180 South Service Road and is **flexible.** Employees in flexible roles are required to be at the office a minimum of 50% of the time each month and must report to the office when requested and required by their Manager/Department. **Requirements** + Bachelor's degree in Business, Science and/or Marketing, MBA preferred, 5+years in Animal Health, or related field. Experience in eretial, ecommerce or similar. + Strong commercial focus + Experience in Brand/Trade/Customer marketing + Excellent project management skills, with the ability to juggle deadlines and multi- task + Knowledge of different customer marketing channels in the animal health business and tactics and the merits and drawbacks of each + Highly creative and takes the initiative + Excellent communication and influencing skills + Good understanding of financials, ROI, P&L, budgeting and promotional ROI + Above average excel and PowerPoint understanding + Ability to work in a collaborative and matrix environment + Strong business acumen + Strong negotiation skills **Total Rewards** We offer a competitive salary, generous amount of paid time off (vacation, personal days, contingency paid time off days for Long Term Contract Employees), comprehensive and flexible benefits plan, Defined Contribution Pension Plan with company matching of RRSPs, Employee and Family Assistance Plan, employee and leadership development programs, and programs to support overall health and wellness for employees. Visit https://www.boehringer-ingelheim.com/ca/careers/benefits-rewards **READY TO APPLY?** Click the "Apply Now" button below to submit your application. We thank all applicants for their interest in our company. Please note that only candidates selected for an interview will be contacted. Boehringer Ingelheim Canada is committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.  If you require accommodation, we will work with you to meet your needs. **DEADLINE FOR APPLICATIONS** Applications for this position will be accepted until August 20, 2025. Not exactly the position you are looking for but have someone else in mind? Share it via the button on the bottom of the page with friends or colleagues who might be interested. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.