At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description As a channel marketing expert, a Channel Design Manager must be able to demonstrate both marketing acumen and passion for integrated marketing communications and marketing technology.

The role designs and manages end to end marketing campaigns and always-on marketing efforts grounded on the overall channel marketing strategy to help achieve the channel’s KPIs and business objectives.

The role entails collaboration with other Marketing Communications Centers of Excellence and cross-functional teams to manage projects smoothly and gets to work closely with the channels' stakeholders to ensure optimum efficiency and productivity to achieve business results.

DUTIES AND RESPONSIBILITIES:

Develop the playbook for his or her assigned channel, incorporating integrated marketing communications principles with other communication principles like CRM to form a holistic framework for the channel 

Develop and execute GTMs and always-on marketing efforts grounded on the overall channel marketing strategy to help achieve the channel’s KPIs and business objectives

Serve as the project lead of Channel GTMs to drive channel KPIs and business objectives

Collaborate with various marketing/business and product teams to build the communication strategy, GTM executions and always-on campaigns of his or her assigned channel

Work closely with the channel’s stakeholders on product rollouts and go-to-market strategy hinged on customer needs

Partner with other Marketing teams as a Center of Excellence to ensure that the channel is positioned in the most optimized way to drive both the campaign’s KPIs and the channel’s own objectives 

Keep up to date and analyze channel performance metrics to help influence the channel’s roadmap

REQUIREMENTS:

3 to 5 years of experience in Marketing Communications or Integrated Marketing Communications required, preferably in the technology sector

Proven track record in execution of successful marketing campaigns that drive brand awareness, customer engagement and conversion

Expertise in marketing communications strategies and practices

Expertise in creating and executing marketing campaigns for apps or other channel-specific marketing campaigns

Experienced in developing and executing CRM campaigns 

Bachelor’s degree in Marketing, Communications or related field.

MBA or relevant advanced degree is a plus.

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.