Position Summary
Studying the division products and their benefits for users. Developing effective marketing strategies and plans. Working with design, acquisition and other teams to promote products.Role and Responsibilities
Product Marketing Strategy
- Develop effective marketing strategies and plans.
- Craft compelling messages across marketing channels (landing pages, ad campaigns).
- Collaborate with design, content, acquisition, product, and sales teams.
Digital Marketing
- Oversee digital marketing initiatives (social media campaigns, email marketing).
- Drive online and offline traffic.
Strategic Planning
- Analyze market dynamics, competitor strategies, and internal capabilities.
- Develop customer personas to understand target audience better.
- Conduct competitor analysis to identify areas of competitive advantage.
Brand Management
- Ensure consistent messaging across all touchpoints.
- Develop brand guidelines for local implementation.
- Build and enhance brand equity.
Crisis Management
- Develop crisis communication plans to address potential issues.
Performance Analysis
- Analyze market trends to position products.
- Conduct pre- and post-analysis for promotions and activities (launches, seasonal events).
Skills and Qualifications
Qualifications:
Bachelor's degree in marketing or related field.Proven experience in marketing management.Strong analytical and problem-solving skills.Experience with market trends analysis and competitor research.+10 years’ experience in marketing across multinational (CE, FMCG or Telecom).Key requirements:
Strong understanding of consumer electronics industry.Experience in marketing strategy development and implementation.Excellent communication and project management skills.Ability to work cross-functionally with teams (design, content, acquisition, product, sales).Data analysis and market research skills.Familiarity with digital marketing channels (social media, email marketing).Brand management and crisis communication experience.* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.