Position Summary

Overlook and develop Samsung's CE category presence online. Strategically plan, execute, and evaluate online marketing initiatives aligned with business objectives. Introduce and implement innovative ideas across key communication channels-both paid and owned-with a results-driven approach. Develop comprehensive strategies and media plans that ensure campaign effectiveness and accurate performance measurement across the entire customer journey, from brand awareness to conversion and retention. Continuously optimise and maintain corporate websites to enhance the overall customer experience.

Role and Responsibilities

Lead the delivery of diverse international and local digital campaigns, adapting global strategies to meet specific market needs.Design and manage all components of Consumer Electronics (CE) digital marketing campaigns-from agencybriefing to execution-across paid, owned, and earned media channels throughout the user funnel.Ensure all campaigns are seamlessly integrated across the company's digital platforms, monitoring effectiveness and recommending adjustments as needed.Implement necessary website optimizations to enhance user journey and experience, from content and design to lead conversion. Monitor and analyze performance metrics to inform future strategies.Stay current with emerging digital trends and assess potential business applications.Collaborate with cross-functional internal teams to ensure clear communication and flawless execution of marketing initiatives, maintaining brand consistency across all touchpoints.Partner closely with the CE division and align with Sales and Product teams, offering feedback and direction for marketing activities.Support the digital marketing team with CE-related materials (CRM, SEM, PR,)Develop and manage content for all Samsung digital platforms.Ensure compliance with brand guidelines and global standards, following defined processes and approval workflows.Liaise with external agencies and partners to support the execution of various digital initiatives.

Skills and Qualifications

Work Experience: Minimum 5 years of experience in Digital MarketingDeep passion for digital marketing and innovationEducation: Bachelor's degree in Marketing, Advertising, Communication- Digital MarketingProven experience in online advertising, content creation, and copywritingExceptional written and verbal communication skillsMeticulous attention to detail and strong organisational abilitiesAdvanced analytical skills with a data-driven mindsetProficient in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.)Proactive and independent thinker with a solution-oriented approachStrong team player with the ability to collaborate effectively in cross-functional environmentsSkilled in setting timelines and achieving goals under tight deadlinesVersatile in leveraging a wide range of tools and resourcesFlexible and adaptable in fast-paced, ever-evolving digital environmentsCapable of managing multiple priorities while taking full ownership of projectsStrong reporting and presentation skills

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