Job Description:

Responsible for helping customers who are interested in entering the digital printing market or diversifying their product offering to build their business to take advantage of opportunities built around their new HP press.  This position will be responsible for working with businesses to build its core competencies in the area of digital converting in Packaging and Labels.  They will also help companies build their go-to-market (GTM) operations to sell and market digital output.

Driving the realization of sales goals by ensuring customers know the value propositions of products and making sure the GBU is incorporating customer and market feedback into product development.  Responsible for creating sales educational materials, influencing marketing plans and marketing deliverables, supporting sales in front of customers and for positioning the product line balancing both competitive pressures and HP’s financial goals.

The Category Market Development Manager is responsible for all driving adoption of the Labels and Packaging product lines into Net New customers and existing customers who want to diversify their applications into Labels and Packaging.

The role requires effective interaction within a matrix organization including regional and strategic sales, regional and strategic accounts, Professional Services and Service, the GBU, and the Software and Solutions business unit.

Main Objectives & responsibilities

Presenting to customers new growth opportunities in digital Label and Packaging converting.

Helping customers to build their core production capabilities to incorporate HP digital printing and workflow solutions.

Driving adoption of HP digital printing solutions in the Labels and Packaging area (e.g. placing more 6K+, 200K and v12’s in the field).

Ensuring customers have a smooth transition to incorporating their HP digital press in service, thereby driving faster adoption rates and higher print volumes.

Tracking sales results vs sales goals and determining what are the causes of gaps in our results and determining the action items to overcome those gaps.

Provide market-based feedback to the GBU to ensure new product development incorporates value added features

Help the category team understand product strengths and weaknesses, missing features

Work with Software and Solutions to produce new features based on market requirements, and develop better professional services to help customers ramp up their business. 

Provide support and analysis to category managers regarding wins and losses, including gaining customer feedback on why HP lost deals, and how many blind spots we had and why we had those blind spots.

Work with Marketing to ensure proper lead generation and customer awareness of products to meet sales goals

Develop materials that can be used by Sales in the sales process.

Develop materials that can be used by customers as a roadmap to building their business designed for growth in the Labels and Packaging segment.

Support Category Managers to develop product and solution value propositions based on product capabilities and financial goals of our customers

Job Requirements:

College degree in Marketing/Business/Technical, MBA preferred

Deep understanding of the Label or Packaging market, and HP Indigo products preferred.

Strong business acumen and product marketing skills

Strong communications and inter-personal skills

Ability to navigate between strategic view and detailed analysis

Ability to think strategically (what and why), as well as tactically (how).

Ability to influence individuals and teams without direct “line of authority”.

10 or more years in the Industrial Print business (Graphic Arts industry)

Able to network internally across key stakeholders both internally and externally

Previous Product Marketing/Management experience

Salary:

The on-target earnings (OTE) range for this role is $178,000 to $220,000 annually, with an 80/20 (salary/incentive) mix. There are additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including; 

4-12 weeks fully paid parental leave based on tenure

11 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.