Purpose & Overall Relevance for the Organization:

 

Drive and ensure business success for dedicated product division (focus category – Sportswear FTW & Accessories)  with focus on key countries Poland and Czech Republic. Support the GTM Director with the execution of a robust category GTM plan, within the strategic framework set by the Global & European BU’s & following the EU PRIORITIES & Cluster Central Europe execution plan.

 

 

Key Responsibilities:  

 

GTM:

Delivers a complete GTM proposition & local category marketing plan (GTM plan) in line with strategic objectives for dedicated product division GTM plan contains product, distribution, communication & activation tools, sports marketing, omnichannel Product Division expert within the Category Represent the brand and BU internally and externally. Support the European BU on local ranging, forecasting, and pricing topics (data, mark-up, segmentation, allocation). Provide input into SMU for local key accounts. Get an early preview of the new season: Collaborate with stakeholders to review product concepts, provide feedback on market alignment, and ensure the product assortment meets demand. Work with stakeholders to create activation plans for product launches, determining retailer selection and marketing budget allocation. Ensure effective Go-To-Market execution, managing the product journey from HQ creation to retail landing, including retailer selection, activations, and visibility. Own the process from product creation (with no direct impact) to its retail landing and activations.

 

Collaboration & Process:

Key contact person for Sales as well as cross functional marketing teams Develop category plans and drive handover to Sales during Sales & Marketing meetings (SMM) Together with Sports Marketing, create and present specific promo ranges and product offers in alignment with Europe BU Ensures an efficient execution of the given sample order process & on target/budget Engage with a x-functional group of category experts from different marketing & sales teams (“category/master-groups”) to drive the review and steering of the Cluster GTM plan and process for the Category Serve as the voice of CZ & Poland towards Europe, ensuring that the needs of local markets are communicated effectively to European counterparts. Serve as the voice of Europe within local markets, translating European strategies into actionable local plans.

Commercial & Analytics:

Demonstrate a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts) and stays in close exchange with the relevant AKA teams Drives the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts) Develops relevant distribution and segmentation strategies to successfully manage key franchises in the Cluster (MRA tiering, Allocation) Uses available market data to build dedicated product division plans (e.g. NPD data) Maintain regular analytics on the sell-in and sell-through performance of respective category (analytical support from Finance team) Give input to European BU’s on country price-grouping and submit requests exception throughout the pricing process Provide feedback on product offerings and suggest necessary adjustments to align with local market needs, particularly for seasonal products (FW/SS).

 

 

Key Relationships:

 

Brand activation & Sports Marketing teams Sales, AKA & DTC European BU Cluster MOPS Business & Sales Development Finance teams DTC & Cross-boarder accounts

 

KPIs:

 

Net Sales Net Margin Go In Margin Sell out Market share development Share of search

 

Knowledge, skills and abilities:

 

Consumer focus with deep product and range knowledge (app, ftw, acc) with a strong understanding of seasonality (FW/SS). Excellent understanding of the balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions Strong understanding of sports and or  lifestyle industry, or at least familiarity with the sports market and its trends. Strong organizational and convincing presentation skills Passionate about sports & fashion Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end Ability to work in a fast-paced environment with different international cultures Business mindset: Very good numerical and analytical skills, experience in finance Good experience to manage projects on cross-functional level Manager with advanced cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories Passionate about sports & fashion  

 

Requisite Education and Experience/Minimum Qualifications 

 

University degree in business administration, ideally with marketing and sales focus or equivalent professional experience 4+ years’ experience in merchandising, cross-functional marketing and/or sales Fluency in English (written and spoken), Polish is a great plus. IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced Competencies also for hybrid teams (remote teams) People Connector – inclusive mindset and team player living DEI standards Regular travel required (30% within a year across Central/Eastern Europe)