Purpose & Overall Relevance for the Organization

At adidas, we believe that “Through sport, we have the power to change lives.” This purpose drives how we operate, collaborate, innovate, and connect with our consumers. It also defines the mindset we expect from every team member: bold, resilient, and focused on impact.

The Concept to Consumer (CTC) team plays a critical role in enabling consumer-focused category execution. This position ensures product availability, drives impactful seasonal campaign activations, and leads in-season trading strategies. It is central to delivering operational excellence and cross-functional alignment across channels, ultimately enhancing consumer experience and business performance.

 

Key Responsibilities

Generate and consolidate market and financial insights (including sell-out data) to inform category strategy and translate them into actionable plans. Own the input of country range selection into planning systems to enable a seamless end-to-end sell-in process. Monitor and report category performance in-season, identifying risks and opportunities to optimize sell-through. Coordinate in-season trading strategies across channels, ensuring agility in response to market dynamics. Lead category activation planning in collaboration with Brand Comms, Omni, and channel teams. Manage campaign calendars and launch timelines, communicating changes and coordinating execution across functions. Ensure product availability by aligning with supply chain, demand planning, and account teams. Support discount and inventory strategies, including slow mover management and license expiration considerations. Facilitate cross-functional meetings and communications, acting as the central connector between CTC, channels, and brand teams.

 

Key Relationships

CTC Category Leads Marketing Operations Brand Comms, SPOMA and Omnichannel Teams Demand Planning Supply Chain Channels

 

Requisite Experience, Knowledge and Skills

Strong analytical and reporting capabilities (e.g., Power BI) Deep understanding of consumer and market dynamics Excellent coordination and communication skills Proficiency in campaign planning and product lifecycle management Ability to manage complexity and drive cross-functional alignment University degree or equivalent education Minimum 2 years of experience in category management, marketing, or commercial operations Proficient English language skills to manage emails, presentations, reports, and meetings when required

 

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.