Karachi, PAK
23 days ago
Category Activation Specialist
**Job Description** **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You support category planning teams by translating category plans for sales team execution. **How you will contribute** You will: + Work with the category team to determine optimal portfolio assortment and high revenues activities + Support with the formulation of customer plans and subsequent monitoring + Coordinate and manage the commercial set-up of sales activation + Provide customer, channel and trade expertise and recommendations in the launch of new products + Validate Launch Support Fees and track performance and complete reconciliation as required + Prepare customer solutions (e.g. Tailor-made activations, events) in a co-operation with the Customer Activation team + Evaluate the execution of activities vs the plan - drivers, implementation of learning into further activations **What you will bring** A desire to drive your future and accelerate your career and the following experience and knowledge: + Organizing and prioritizing skills + Problem solving + Finding new and innovative solutions + Teamwork + Having an open mind and driving for results + Customer and category knowledge a distinct advantage **More about this role** **What you need to know about this position:** The Shopper Marketing Executive is the bridge between the Brand Team’s vision and the Sales Team’s reality. You will be responsible for "winning at the first moment of truth"—the point where the shopper decides to pick a Dairy Milk or a pack of Tang over a competitor. Core Mission: Convert brand strategy into high-impact Point-of-Sale Materials (POSM), manage the "Trade Marketing" budget with zero leakage, and ensure that what is designed in the office gets installed correctly in different retail environments & ensure the tool being constructed has commercial viability behind it. **What extra ingredients you will bring:** We aren't just looking for a coordinator; we’re looking for a Market Catalyst. The ideal candidate brings: The "Vendor Whisperer" Edge: The ability to push vendors for better rates and faster turnaround times without sacrificing quality. Eye for Aesthetics vs. Utility: Knowing that a display might look beautiful in a mock-up but won't fit on a standard Pakistani shop counter. Hyper-Local Insights: Understanding how shopper behavior changes during peak seasons like Ramadan (for Tang) or Valentine’s/Eids (for Cadbury). Commercial acumen: Understanding the business rationale of making a tool and taking decisions as per ROI of the tool. **Education / Certifications:** Minimum: Bachelor’s degree in Marketing, Business Administration, or a related field. Preferred: MBA from a reputable institute **Job specific requirements:** **Experience:** 2–4 years in Trade Marketing or Shopper Marketing, ideally within the FMCG sector. **Budgeting:** Proficiency in Excel/SAP for tracking BTL (Below the Line) spends and ensuring ROI on trade tools. **Project Management:** Proven track record of managing end-to-end POSM cycles—from design adaptation to vendor printing to warehouse dispatch. Technical Skills: Basic understanding of retail audit data and the ability to read sales trends to justify marketing spends. **Travel requirements:** High Mobility: This is not a desk-only job. Requires 30–40% travel within the Pakistan to conduct "Market Execution Excellence" audits. **Work schedule:** Standard: Monday to Friday, 9:00 AM – 6:00 PM. Seasonal Flexibility: Must be willing to work extended hours or weekends during high-stakes periods No Relocation support available **Business Unit Summary** **Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.** Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. **Job Type** Regular Category Planning & Activation Sales At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity! Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
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