Campaign Manager, CRM
TEKsystems
Description
About the team & the role:
Our clients Global Marketing team is looking for a Campaign Manager to create and execute customer-facing Lifecycle & Programmatic Marketing (CRM) campaigns in support of strategic growth areas. The candidate will drive launches across all of owned marketing channels (email, push notifications, homepage, in-app messaging, etc.) and global markets.
This role will require adopting a customer-centric approach while working cross-functionally to develop, implement, and track the performance of recurring, trigger-based & strategic marketing campaigns.
What you will accomplish:
- Build & launch personalized customer experiences for strategic products and features by creating and executing end-to-end lifecycle CRM campaigns, including:
- Development of high-quality creative assets (briefs, feedback rounds), including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams
- Supporting audience segmentation and targeting efforts in partnership with the Team Lead, as well as Analytics, Targeting Innovation (TI), and Product Marketing teams
- Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Business Partners, Campaign Planning and Operations Teams - creation, experimentation and deployment of marketing campaigns
- Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
- Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
- Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
- Collaborate cross-functionally and across geographies with globally-dispersed team members and external partners to deliver campaigns and share-out results
Skill Requirements:
-3-5 years of experience in digital (lifecycle) marketing, preferably within CRM and managing multi-channel campaigns (email, onsite, push notifications, in-app messaging, etc)
- Experience delivering rapid-turnaround campaigns with measurable results tied to viewership, acquisition, and retention (80% execution, 20% strategy)
- Project management experience with strong sense of accountability; notable organizational skills, attention to detail, and ability to plan and prioritize
- Proven ability to manage stakeholder expectations and navigate challenging conversations in fast-paced, high-visibility programs.
NICE TO HAVES:
Experience supporting Live Commerce or high-frequency event-based programs
Familiarity with A/B testing, experimentation frameworks, and reporting dashboards
Background in e-commerce, marketplace environments, or high-growth consumer apps
Exposure to global teams, cross-market coordination, or multi-region launches
Creative briefing experience (working with Creative, Legal, Privacy, and CX teams).
Experience working within Live commerce is a plus!
Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required
Additional Skills & Qualifications
- Hands-on experience with segmentation, audience management, and channel-specific strategy at scale (U.S. + Canada markets preferred).
- Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
- College degree required, MBA a plus
- Ability to build relationships and collaborate across all levels, functions and geographies
- Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
- Ability to pivot quickly, reprioritize, and maintain momentum under tight deadlines.
- Strong cross-functional collaboration with globally dispersed teams.
- Ownership mindset with the ability to ideate and pitch new program ideas in a new, rapidly evolving space.
- High attention to detail and accountability for campaign accuracy, timing, and performance.
- Strategic thinking (80/20) with tactical execution confidence.
Job Type & Location
This is a Contract position based out of Toronto, ON.
Pay and Benefits
The pay range for this position is $45.00 - $55.00/hr.
Workplace Type
This is a hybrid position in Toronto,ON.
À propos de TEKsystems et TEKsystems Global Services
Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme. Nous sommes des penseurs stratégiques, des collaborateurs pratiques qui aident les clients à exploiter le changement et maîtriser le dynamisme de la technologie. Nous bâtissons le futur en livrant les résultats et en créant un impact positif dans nos communautés mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d’Allegis Group. Découvrez d’autres informations à TEKsystems.com.
About TEKsystems and TEKsystems Global Services
We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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