What will you need to do

 

Campaign Planning and Delivery:

Work with Brand Comms Managers to take briefs generated in the Marketing Propositions team and bring them to life. You will be responsible for supporting the development of key outputs, including: Working alongside Marketing Propositions to ensure each brief has clear metrics and recommendations that are able to meet objectives.  The development of a creative treatment, design and production of all creative work The development of a media plan by week, by channel Support the Brand Comms Manager to translate each proposition brief into an inspiring execution brief for the cross-channel and agency teams. The role is more executional than the Brand Comms Manager, playing less of a role in upfront planning, but a greater role in downstream delivery of campaigns. Manage cross-functional and external teams to deliver to a single objective. You will be required to manage complex programs of work, with multiple objectives and ensure that each part of the whole meets a pre-agreed set of objectives. Work with other Brand Comms Executives to ensure that individual campaigns work cohesively without duplication or over-exposure whilst achieving individual campaign objectives. Have oversight across all campaigns, including those owned by other channels, to ensure everything is working towards building our brand and delivering on overall brand objectives. 

Media Planning and Budget Management

It is critically important you are an excellent and diligent budget manager. They will have large campaign budgets to manage (<£1m) and will need to ensure that these budgets are spent efficiently and effectively. Must be knowledgeable of key above-the-line media and have a working understanding of how media is planned and bought.

 

Agency management

Challenge external creative and media agencies to deliver best in class advertising that delivers to the brief: always striving to be one step ahead with every campaign. Must have some agency experience to ensure that they are able to manage the relationship with key agency personnel, manage performance regularly and get the very best output from our partners. Responsible for evaluation of agency performance and relationship to ensure consistently high delivery of work.

 

How you will succeed

       

Campaigns are delivered on-plan, to brief and meet pre-agreed marketing & commercial objectives. Creative output is consistently excellent, on-brand and well-applied. Highly organised – able to manage complex briefs through a network of channel teams and agencies. Budget management – all campaigns delivered within budget. Communication – need to work effectively with Brand Comms Managers to execute campaigns, maintaining open communication, share challenges and work together. Strong relationships – build strong and long-lasting relationships across marketing channels, agencies and commercial teams.

 

What I need to know/show

 

Knowledge of key marketing principles (preferably within the retail sector) and the end-to-end process for a marketing campaign from brief to execution. Experience planning and buying media across key ATL channels and digital media (VOD and Display) and curiosity to learn more. Experience working with creative agencies to design and deliver marketing campaigns. Ability to operate as an effective tactical thinker – someone who is able to anticipate, be responsive and is quick to act. How to influence and engage stakeholders to deliver effective campaigns. An understanding of the communication channels available, and the ability to make decisions and recommendations on the best media mix to deliver campaigns. An understanding of the metrics that drive customer brand perceptions and media performance.

 

Resources available to me

 

Budget allocated by campaign  Agency support from creative and media agencies. Virtual team of marketing channel specialists.

 

What decisions I can make

 

Media investment decisions on campaigns within approved budgets. Day to day decision making to steer campaign development.