**Introduction** Professionals in IBM Consulting’s Customer and Commerce's Customer Strategy team help clients shape the future of their customer engagement, digital commerce, and experience-led transformation. Combining business strategy, technology expertise, and industry insight, Consultants work with global organizations to design and implement connected customer journeys that drive growth, loyalty, and operational excellence. As a Consultant, you will be part of multi-disciplinary teams delivering strategic and digital transformation programs across marketing, sales, commerce, fulfillment, and service functions — aligning customer experience goals with modern platform capabilities. **Your role and responsibilities** As a Business Transformation Consultant-Commerce Transformation with the IBM Consulting - Commerce Transformation team, you will: Consulting and Delivery * Lead and support customer and commerce transformation programs, spanning omnichannel experience, digital commerce modernization, and customer engagement optimization. * Assess client maturity across commerce, CRM, loyalty, and marketing platforms to define transformation roadmaps and value realization plans. * Conduct customer journey mapping, process assessment, and business capability analysis to align people, process, and technology for measurable outcomes. * Define target operating models and platform strategies across domains like PIM, OMS, CMS, Marketing Automation, and Contact Center. * Develop business and functional requirements, user stories, and KPIs supporting agile delivery. * Build business cases that quantify benefits across the full customer lifecycle — from acquisition and conversion to retention and advocacy. * Partner with technology and design teams to ensure business needs are translated into scalable and integrated solutions. Advisory and Thought Leadership * Support the development of Customer and Commerce strategies, including platform selection, customer data architecture, and digital operating model design. * Contribute to client proposals and presentations, articulating the value of customer experience and commerce transformation initiatives. * Create accelerators, frameworks, and best practices for CX, personalization, and commerce modernization programs. Collaboration and Stakeholder Engagement * Work collaboratively with IBM teams across Strategy, Design, Technology, and Data to co-create client-specific, integrated solutions. * Engage with client stakeholders from CMO, CIO, and CDO organizations to build alignment, drive execution, and ensure measurable impact. * Identify and proactively communicate project risks, dependencies, and improvement opportunities. **Required technical and professional expertise** * Strong understanding of customer strategy, commerce platforms (Shopify, Salesforce Commerce, SAP Commerce, Adobe Commerce), and marketing automation ecosystems. * Working knowledge of CRM, loyalty, CDP, and customer analytics platforms. * Ability to link business objectives to platform capabilities and data-driven insights. * Experience in agile transformation and product management using tools like Jira, Confluence, or Azure DevOps. * Strong analytical, problem-solving, and presentation skills with a consultative mindset. * Proven ability to work in cross-functional, client-facing environments. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.