Job TitleBusiness Product Owner, Marketing Systems, Lund

Job Description

Do you have a passion for marketing processes and systems and want to support Axis Sales & Marketing organization in our growth? Then you could be the one we are looking for! The Systems Governance team in Global Sales & Marketing is now looking for a new team member who can support as a Business Product Owner and help drive our global marketing processes & systems to the next level.

Who is your future team?
The Systems Governance team is part of Global Sales Operations within Global Sales & Marketing and based in Lund, Sweden. The team has an important mission in supporting our Sales & Marketing organization with the systems and tools to do their jobs more effectively and efficiently and to best serve our customers and partners globally. A highly exciting area to work with and create an impact within!

What will you do?
We are seeking an experienced, strategically minded and business-savvy Business Product Owner (BPO) to lead and align our marketing technology initiatives across business and IT. As a BPO for marketing systems you will serve as a liaison between Marketing and IT, ensuring that all marketing technology initiatives are strategically aligned, thought through, well-motivated and carefully prioritized. You will also actively work towards an increasingly connected, scalable, and efficient sales & marketing ecosystem.

In this role you will ensure that we work towards a common and defined long-term direction for marketing technology from a business perspective and that our marketing technology initiatives follow a clear path. To achieve that, tight collaboration with different stakeholders from Information Systems, Sales & Marketing leadership, global & regional functions is key. You will proactively and in close collaboration ensure appropriate long-term and short-term planning and prioritization of business needs and improvement initiatives. Working cross-organizationally and on a global scale is a natural part of the role to ensure relevant and efficient business solutions.

Key responsibility areas are the following:

Main focus areas to drive:Tight collaboration with key stakeholders (Information Systems, Sales & Marketing leadership, global and regional functions).Collaboratively facilitate a long-term direction for marketing technology from a business perspective that supports increasingly interconnected Sales & Marketing processes & systems across global teams.Ensure we have clearly defined success metrics and measurement frameworks in place to evaluate the success and business impact of chosen solutions.Continuously follow up with process owners on user adoption and system rollout success.Translate business strategy into actionable initiatives by identifying, structuring, and prioritizing marketing needs with a clear understanding of strategic impact.Align overall marketing needs to appropriately balance strategic goals with operational needs.Prioritize requests ensuring the most impactful initiatives are delivered in the right order to maximize business value.Stay current on marketing technology trends and B2B digital marketing best practices and advise stakeholders on innovation and optimization opportunities.Champion a unified, scalable, and data-driven sales & marketing ecosystem that supports key sales & marketing processes.Support Information Systems in identifying redundancies, gaps, or inefficiencies in the existing landscape and identifying cohesive, forward-looking alternatives where necessary.Areas to support:Ensure each request is supported by a clear business case, measurable outcomes, and aligned with Sales & Marketing’s overall direction and avoid isolated or siloed approaches.Drive global alignment and consistency by coordinating requests across teams and anchoring with key decision-makers.Regularly align with Manager Systems Governance on roadmap and priorities to match overarching systems roadmap and priorities.Drive assigned projects and tasks and any other ad hoc duties as and when required.

Who are we looking for?

Axis is looking for an experienced Marketing professional with the ability to drive technology initiatives forward in an aligned and efficient way from the business side. You like to see the big picture and work strategically and long-term. A deep understanding of marketing and related technologies is key to succeed in this role.

To succeed in this position, you are motivated by working in a high-pace organization where you can deliver results together with your colleagues. You are not afraid to navigate in an environment of change and you are open to thinking outside the box. Working in a cross-functional team and global environment is something you truly enjoy. You are a good communicator with strong people and networking skills with an excellent ability to effectively cooperate, influence, motivate, think critically, and apply business insights. As there are many parallel initiatives, you will need to be structured, good at setting priorities and handle time effectively.

While you are service minded, you also make sure that processes, procedures and timelines are followed. When necessary, you challenge the information provided to you and you are comfortable with making and justifying difficult decisions.

We'd love to hear that you have/are:

Profound experience in digital marketing and marketing technology in a B2B context, working with cross-functional teams, including marketing, sales and IT.Strong understanding of a variety of B2B marketing processes.Strong experience with marketing technology, such as marketing automation platforms, CRMs (Salesforce), events management platforms, website, analytics tools etc.Demonstrated experience from working with marketing technology implementations.Demonstrated ability from business case development and translating business needs into clear, actionable user stories and technically feasible requirements.Skilled at prioritizing strategically, balancing quick wins with long-term business value.Experienced in managing backlogs and working with stakeholders to define and refine roadmaps.Proven experience working with IT teams, architects, developers and marketing stakeholders to translate business needs into technical requirements.Excellent interpersonal and communication skills – able to speak both “business” and “technical” language and experienced with executive-level discussions.Strong analytical mindset and comfort with data-driven decision-making.Ability to think holistically and avoid one-off solutions by aligning all initiatives to a shared strategic vision.Bachelor’s degree in Marketing or related area.International experience.

Travel may be occasionally required and needs to be planned by yourself and in alignment with your manager and the team. The position is based in Lund.

What Axis has to offer  

We are a world leader in network video, where cutting-edge technology meets global impact. Here, you’ll contribute to meaningful projects that shape the future of security and surveillance — developing solutions used worldwide. As a fast-growing company, we offer exciting career opportunities. You’ll grow professionally through continuous learning, supported by a collaborative team that values creativity, innovation, and work-life balance. Our Lund HQ Campus, including the impressive Grenden building, offers a dynamic environment with spaces crafted to encourage collaboration, whether through informal “fika” chats, formal meetings, or after-hours activities. Check it out: Axis HQ. Your well-being matters to us. We offer a range of benefits, including a company bonus, Friday cake, wellness allowance, health insurance — and even your own Axis bicycle.

To learn more about Axis, our innovative products, solutions, and vibrant company culture, explore:  

Life at Axis blog
Engineering at Axis blog
Innovation at Axis 

Ready to Act?
Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. We welcome all applications.

We go through applications continuously so don’t wait – send in your application today! In case of questions, please reach out Recruitment Coordinator, rebecca.masseck@axis.com.

This recruitment is managed solely by Axis Communications AB, and we politely but firmly decline all calls from recruitment and consulting companies.

Type of EmploymentPermanent Employment

Posting End Date2025-09-01

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast