Cairo, EG, EGY
11 hours ago
Business Performance and Planning Analyst
Location: Cairo, Egypt Company: Nestlé Egypt Full-time **POSITION SUMMARY** Enable the B2C sales channels to focus on business results by executing performance analyses of the channels and proposing activities to improve sales performance. **A DAY IN THE LIFE …** + Develop, maintain, and adjust forecasting models to ensure accurate prescriptive analysis and planning, optimizing investment allocation by implementing relevant formulas based on historical data, seasonality, and business variables. + Collect data and deliver reports on channel KPIs. + Analyze the sales performance of the B2C channel (Trade and Boutiques). + Analyze the online path to registration and the purchase process to improve the conversion funnel and identify successful combinations regarding menus, pages, sections, placements, and creatives, in collaboration with the E-commerce team. + Create and maintain online user documentation. + Ensure tracking of A/B and MV testing scenarios in partnership with the E-commerce manager. + Advise on potential outcomes before sales decisions are made by quantifying the effects of future decisions. + Provide insights and actionable recommendations to the area manager and E-commerce manager to support business steering (e.g., driving acquisition, traffic, and sales, both online and offline). + Partner with internal key stakeholders to understand workforce requirements in terms of consolidated headcount and skills needed now and in the future. + Perform consolidated multi-channel workforce planning, from collecting data for the annual operation plan to tracking and governance of related forecast processes, including third-party workforce (e.g., demo staff), while considering planned events, historical data, seasonality, and business variables. + Manage consolidated workforce and training-related budgets. + Provide input to support decision-making regarding workforce structuring topics, including recruitment, facilities management, organization, and outsourcing strategy. **What will make you successful…** + A degree in a quantitative field such as Statistics, Mathematics, Econometrics, Applied Analytics, Operations Research, Accounting, Business Management, Economics, or Finance. + 3-5 years of experience in analytics, metrics gathering, reporting, and related software. + 1-2 years of experience in A/B and MV testing management. + Proficiency in predictive modeling, forecasting, and other statistical analyses and related software.
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