**Your role:** * This role will give you visibility in the broader organization and you will be able to strategically help the business grow * You will be able to work with a cross functional, global team that shapes the way marketing is executed in the company * Coordinates execution and supports development of a comprehensive Marketing plan for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth in LATAM. * Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability. * Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior. * Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value. * Facilitates perfect and flawless new product introductions and launches, ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies. * Coordinates the marketing cadence and manages the new product introduction process across regions, ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration. * Forms cross-functional teams required to plan and execute product launches, identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy. * Implements and optimizes global assets and content with limited supervision, ensuring alignment with local customer decision journeys and effective support for campaign and program objectives. * Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen the portfolio's market presence across diverse segments. Develop and maintaining the Zone Key Opinion Leader framework in collaboration with our Medical Office and Clinical specialists. **You're the right fit if:** You have a Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent. Have a deep understanding of the HPM and AM&D product portfolio OR a deep understanding of the customers needs and market situation for critical care and cardiology in the LATAM zone. Solid experience in areas such as Marketing Technology, Medical Technology, Healthcare, Business Services Management or equivalent. Fluent in English and Spanish (mandatory) **How we work together** We believe that we are better together than apart. For our **_office-based teams,_** this means **_working in-person at least 3 days per week_** . **About Philips** We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. * Learn more about our business. * Discover our rich and exciting history. * Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.