Key Responsibilities:

1. Online Business Ownership:

Own and drive the P&L for E-commerce, Q-Commerce, and D2C channels Develop & execute annual/quarterly business plans with platform partners Ensure pricing hygiene, inventory planning, and fulfilment coordination

2. Channel Strategy & Growth:

Identify key growth levers by platform – assortment, pricing, visibility, performance campaigns Work closely with account managers of marketplaces to unlock campaigns, events & visibility slots Build monthly/quarterly marketing calendars aligned with brand and platform priorities

3. Brand Management & GTM:

Lead digital-first brand strategy for online-exclusive launches and campaigns Drive consumer engagement and storytelling across product pages and brand stores Ensure brand consistency across D2C and all online touchpoints

4. Performance Marketing & Analytics:

Work with internal or external performance marketing teams to optimize CAC, ROAS, and conversions Monitor and improve metrics like AOV, CTR, CVR, bounce rate, and page loading time (for D2C) Analyze consumer cohorts, repeat rates, funnel drop-offs to improve retention and conversion

5. Cross-functional Collaboration:

Liaise with Supply Chain, Design, Tech, and Customer Support teams to ensure smooth execution Collaborate with R&D/PD teams for product launches tailored for online shoppers

Key Skills & Requirements:

Experience in managing online sales for FMCG / beauty / personal care brands Deep understanding of platform algorithms, consumer journey and merchandising Strong analytical and commercial acumen; hands-on with data tools like Excel, Google Analytics, etc. Experience with Shopify (for D2C), Amazon/Nykaa Seller Central, and Q-commerce dashboards Creative thinking with the ability to turn consumer insights into actionable strategies Excellent communication, stakeholder management & multitasking abilities

Good to Have:

Prior experience in a D2C-first brand or high-growth startup environment Knowledge of influencer-led commerce and social commerce strategies Exposure to international marketplaces is a plus