**THE POSITION** We’re looking for a strategic and analytical insights professional to lead the CRM franchise data-driven decision-making. In this pivotal role, you’ll be responsible for delivering high-impact insights at both strategic and operational levels, leveraging a wide range of data sources including IQVIA, NHS datasets, and market research. You’ll work closely with cross-functional teams to proactively generate actionable business insights, challenge assumptions constructively, and guide key decisions. Your expertise in advanced analytics and forecasting will support the development of robust, insight-led models that inform critical business planning across the UK and Ireland. As a trusted advisor to the Senior Leadership Team, you’ll communicate complex data in a clear, compelling way and play a key role in fostering a culture of innovation and data-driven thinking across the organisation. **TASKS & RESPONSIBILITIES** • Translate franchise strategy into actionable insight plans using secondary data (IQVIA, NHS) and primary market research. • Collaborate with cross-functional teams to identify key business questions and deliver impactful, data-driven recommendations. • Lead end-to-end forecasting across Outlook +1 and long-term planning cycles, presenting insights to senior stakeholders. • Develop robust, insight-led models to forecast market, class, and brand growth over 3–5 years. • Design intuitive dashboards and visualisations, ensuring stakeholder needs are met and tools are adopted effectively. • Build strong relationships with internal teams and external partners to stay ahead of data and technology trends. • Ensure all insight activities comply with legal, ethical, and industry standards (ABPI, IPHA, PMPCA). **REQUIREMENTS** • Experience in life sciences consultancy (pharmaceutical sector preferred). • Strong analytical mindset with a track record of strategic, data-driven decision-making. • Solid understanding of ABPI/BHBIA guidelines and NHS structures. • Proficiency in market and competitor analysis, and working with data sources like IQVIA and NHS datasets. • Familiarity with data platforms, systems, and warehouses to design effective insights. • Degree in a relevant field (science, maths, economics); postgraduate qualification (e.g. MSc in analytics or informatics) is a plus. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.