**1.** **Strategic Market Engagement** The resource is expected to lead go-to-market strategies by identifying high-growth Industry 4.0 segments such as smart manufacturing, connected products, and digital twins. This includes: + Segmenting markets by verticals and use cases. + Developing differentiated value propositions. + Managing alliances and partnerships with technology providers (e.g., Siemens, PTC, AWS/Azure IoT). + Driving competitive intelligence and positioning **2.** **Solutioning and Innovation Leadership** The resource will collaborate with solution architects and domain SMEs to: + Design and validate use cases like predictive maintenance, robotics, and AI-driven analytics. + Build proof-of-concepts (PoCs) and respond to RFPs. + Translate client needs into scalable Industry 4.0 solutions . **3.** **Client Advisory and Relationship Management** As a senior advisor, the resource will: + Engage with C-level stakeholders to shape digital transformation roadmaps. + Lead workshops and co-innovation sessions. + Ensure alignment between client goals and Industry 4.0 capabilities