Welcome page Returning Candidate? Log back in! Business Development Market Manager, Hospice Job Locations US-VA-WILLIAMSBURG ID 2026-188831 Line of Business At Home Care Hospice Position Type Full-Time Our Company

At Home Care Hospice

Overview

The Market Manager of Hospice Business Development is responsible for leading and executing growth strategies to increase hospice admissions, expand market share, and strengthen referral relationships within an assigned territory. This role drives sales performance through leadership, coaching, and collaboration with clinical and operational teams while ensuring alignment with the organization’s mission of delivering compassionate, patient-centered end-of-life care. This position will also carry a book of business while leading a territory typically in 1-2 geographical markets.  

Responsibilities

Market Growth & Strategy

Develop and execute a strategic sales plan to achieve and exceed admission and census goalsAnalyze market trends, referral patterns, and competitor activity to identify growth opportunitiesBuild and maintain a strong referral pipeline across hospitals, physicians, SNFs, ALFs, and community partners

Leadership & Team Development

Lead, coach, and develop hospice liaisons and sales team membersConduct regular field rides, performance reviews, and ongoing trainingFoster a culture of accountability, engagement, and high performance

Relationship Management

Establish and maintain key relationships with referral sources and community stakeholdersServe as a market ambassador for hospice services and educationPartner with clinical leadership to ensure seamless transitions and high-quality patient careContinue to hold accounts and be responsible for a sales goal monthly

Performance Management

Monitor key performance indicators (KPIs) including admissions, conversion rates, and call activityUtilize CRM tools to track sales activities and outcomesProvide regular reporting and forecasts to senior leadership

Collaboration

Work closely with Executive Directors, Clinical Directors, and Operations leadershipAlign sales initiatives with operational capacity and quality outcomesSupport marketing initiatives, community events, and brand awareness efforts Qualifications Bachelor’s degree in business, Healthcare Administration, Marketing, or related field (preferred)3-5+ years of healthcare sales experience, preferably in hospice or post-acute careStrong understanding of hospice regulations, referral sources, and reimbursement modelsProven track record of meeting or exceeding sales targetsStrategic thinking and market analysisLeadership and team developmentRelationship building and influenceStrong communication and presentation skillsData-driven decision makingAbility to thrive in a fast-paced, mission-driven environmentAdmission growth and census targetsReferral source development and retentionSales activity metrics (calls, visits, conversions)Market share expansionTeam performance and retentionIndividual performance in assigned territory About our Line of Business At At Home Care Hospice, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. At Home Care Hospice, an affiliate of BrightSpring Health Services, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have experts in the health care industry on our team. We are confident you will find purpose, meaning and a chance to make a positive impact from day one. For more information, please visit athomecarehospice.com. Follow us on Facebook and LinkedIn.