Welcome page Returning Candidate? Log back in! Business Development Market Manager, Hospice Job Locations US-GA-NEWNAN ID 2026-188526 Line of Business Adoration Home Health and Hospice Position Type Full-Time Our Company

Adoration Home Health and Hospice

Overview

The Market Manager of Hospice Business Development is responsible for leading and executing growth strategies to increase hospice admissions, expand market share, and strengthen referral relationships within an assigned territory. This role drives sales performance through leadership, coaching, and collaboration with clinical and operational teams while ensuring alignment with the organization’s mission of delivering compassionate, patient-centered end-of-life care. This position will also carry a book of business while leading a territory typically in 1-2 geographical markets.  

Responsibilities

Market Growth & Strategy

Develop and execute a strategic sales plan to achieve and exceed admission and census goalsAnalyze market trends, referral patterns, and competitor activity to identify growth opportunitiesBuild and maintain a strong referral pipeline across hospitals, physicians, SNFs, ALFs, and community partners

Leadership & Team Development

Lead, coach, and develop hospice liaisons and sales team membersConduct regular field rides, performance reviews, and ongoing trainingFoster a culture of accountability, engagement, and high performance

Relationship Management

Establish and maintain key relationships with referral sources and community stakeholdersServe as a market ambassador for hospice services and educationPartner with clinical leadership to ensure seamless transitions and high-quality patient careContinue to hold accounts and be responsible for a sales goal monthly

Performance Management

Monitor key performance indicators (KPIs) including admissions, conversion rates, and call activityUtilize CRM tools to track sales activities and outcomesProvide regular reporting and forecasts to senior leadership

Collaboration

Work closely with Executive Directors, Clinical Directors, and Operations leadershipAlign sales initiatives with operational capacity and quality outcomesSupport marketing initiatives, community events, and brand awareness efforts Qualifications Bachelor’s degree in business, Healthcare Administration, Marketing, or related field (preferred)3-5+ years of healthcare sales experience, preferably in hospice or post-acute careStrong understanding of hospice regulations, referral sources, and reimbursement modelsProven track record of meeting or exceeding sales targetsStrategic thinking and market analysisLeadership and team developmentRelationship building and influenceStrong communication and presentation skillsData-driven decision makingAbility to thrive in a fast-paced, mission-driven environmentAdmission growth and census targetsReferral source development and retentionSales activity metrics (calls, visits, conversions)Market share expansionTeam performance and retentionIndividual performance in assigned territory About our Line of Business Adoration Home Health and Hospice, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, providing support for patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community-focused, caring organization. We empower patients to live with dignity, find a sense of fulfillment, and celebrate with their families a life well-lived. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company. For more information, please visit www.adorationhealth.com. Follow us on Facebook and LinkedIn.