Are you ready to embark on an exciting journey with Christiana Care? ChristianaCare, with Hospitals in Wilmington and Newark, DE, as well as Elkton, MD, is one of the largest health care providers in the Mid-Atlantic Region. Named one of “America’s Best Hospitals” by U.S. News & World Report, we have an excess of 1,100 beds between our hospitals and are committed to providing the best patient care in the region. We are proud to that Christiana Hospital, Wilmington Hospital, our Ambulatory Services, and HomeHealth have all received ANCC Magnet Recognition®.
The Business Development Liaison will serve as a strategic ambassador between ChristianaCare and referring providers to drive patient volume, strengthen physician/provider relationships, and support service line growth. You will be responsible for identifying, cultivating new relationships, and maintaining referral partnerships across the continuum of care, with a focus on enhancing access, improving communication, and supporting business development initiatives.
Key ResponsibilitiesAnalyze referral patterns, market trends, and competitive landscape to inform outreach strategies. Develop and implement targeted engagement plans aligned with service line priorities and organizational growth goals.
Proactively engage with community physicians, advanced practice providers, and practice managers to build and sustain strong referral relationships. Identify ways to boost referrals and improve provider satisfaction through consistent outreach and feedback loops.
Craft and deliver compelling value propositions tailored to provider needs, highlighting clinical excellence, access enhancements, and patient experience improvements. Serve as a knowledgeable resource on system capabilities and differentiators.
Maintain accurate and timely documentation of outreach activities, provider feedback, and referral trends in CRM systems. Develop reports to monitor performance metrics, identify gaps, and assist with planning.
Partner with service line leaders, marketing, access teams, and clinical operations to address provider concerns, streamline referral processes, and remove barriers to care.
Participate in internal meetings to represent physician liaison insights and priorities.
Represent ChristianaCare at professional events, medical society meetings, and community functions to enhance visibility and foster relationships. Coordinate and support physician engagement events and educational programs.
QualificationsBachelor’s degree required
Existing employer, broker, and consultant relationship within defined market is a requirement.
Experience with using/managing CRM software
Proven success, and a minimum of 5 years’ experience, in a B2B sales experience, including direct account management; experience in employee benefits, TPAs, and/or Direct-to-Employer contracting required
Demonstrated ability to develop meaningful/trusting relationships and build influential and constructive collaborations with business leaders and community that drive business results
Understanding of current healthcare and insurance trends on the local and national landscape, including value-based care/population health
ChristianaCare Offers:Full Medical, Dental, Vision, Life Insurance, etc.
Two retirement planning offerings, including 403(b) with company contributions
Generous paid time off with annual roll-over and opportunities to cash out
12 week paid parental leave
Tuition assistance
Incredible Work/Life benefits including annual membership to care.com, access to backup care services for dependents through Care@Work, retirement planning services, financial coaching, fitness and wellness reimbursement, and great discounts through several vendors for hotels, rental cars, theme parks, shows, sporting events, movie tickets and much more!
Post End DateSep 20, 2025EEO Posting StatementChristiana Care Health System is an equal opportunity employer, firmly committed to prohibiting discrimination, whose staff is reflective of its community, and considers qualified applicants for open positions without regard to race, color, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.