Conduct research on market trends, competition, and customer needs Assist in shaping the strategy for business portfolios and initiatives Align business/initiative understanding across departments for better coordination Accelerate common understanding on existing product & services to deep dive future opportunity for portfolio growth (e.g. Initiative prioritization, Resource Capability, Determine Strategic Focus, etc) Ensure business/initiative understanding through cross function alignment (e.g. Value Stream, Swimlane, Flow Chart Mapping, etc) to completely understand (at full visibility) on the Business Provide clear & specific milestones of business/initiative to ensure calculated deliverables & development pace (e.g. Project Charter, Project Pre-requisite, Project Governance & Documentation, MVP Deliverables, etc) Provide internal consultancy, project collaboration, and research data across both internal & external functions