At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

We advance science so that we all have more time with the people we love.

This role focuses on driving strategic growth by identifying opportunities, leading product launches, and implementing customer-centric marketing strategies. By collaborating with teams and leveraging market insights, you’ll foster innovation, enhance patient access, and create meaningful impact in healthcare.

Responsibilities

 Development of new Business Opportunities:  

Identify and evaluate strategic business opportunities with commercial teams, focusing on the entire customer area chain to prioritize resource allocation effectively.

Plan and execute business development action plans to address market needs proactively, while managing external stakeholders to support the business.

Ensure customer success and sales outcomes in collaboration with the commercial team, acting as a technical and market expert and, when applicable, coordinating retail sales actions to achieve commercial objectives and strengthen the brand.

In collaboration with LATAM Marketing Center of Excellence:

Develop and prioritize strategies and tactical activities for the assigned portfolio in alignment with global, regional, and local goals to drive sales and profit targets, leveraging market and competitive analyses to identify trends, risks, and opportunities.

Lead product marketing efforts, including product launches, on-market performance, brand awareness activities, and market research evaluations, while ensuring customer-centricity and supporting business development.

Provide sales teams with resources, tools, and training to guarantee success, plan and execute digital marketing campaigns, and serve as the primary contact for coordination with global, regional, and sub-regional teams.

Cross-Functional & Collaborative Operating Model:  

Collaborate with the LATAM Marketing Center of Excellence and regional teams to ensure effective local execution of product marketing, business operations, and marketing services while integrating customer-centric strategies into marketing tactics.

Work closely with cross-functional teams, including commercial, finance, medical, and customer experience, to support forecasting, OKRs, resource allocation, strategic projects, and financial planning, while leading squads and managing project timelines and escalations.

Translate and implement global, LATAM, and local strategies into scalable business models, driving market readiness for new tests, solutions, and technologies, and fostering strong relationships with stakeholders to support healthcare programs and increase patient access.

Who you are

University degree in Business Management or Life Sciences and 5+ years of experience in Marketing and/or Market Development within IVD companies, with a preference for an MBA or formal marketing qualification.

Language Proficiency: Fluent in written and verbal English and Spanish.

Travel Availability: Open to traveling up to 50% of the time.

Healthcare Knowledge: Strong understanding of healthcare systems, macroeconomic trends, digital transformation, and the dynamics of driving innovation in the healthcare environment.

Marketing Expertise: Deep knowledge of marketing frameworks, strategies, tactics, financials, portfolio management, resource allocation, ROI calculations, and market analysis, supported by advanced analytical skills.

Business Acumen: Proven ability to define and execute medium- to long-term business development plans, while achieving short-term results, with experience in both B2B and B2C (patients and HCPs) channels.

Relocation benefits not available for this job posting.

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.