**Analytics and Information Management (AIM)** Citi AIM was established in 2003, and is located across multiple cities in India – Bengaluru, Chennai, Pune and Mumbai. It is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact-based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best in class and relevant analytic methodologies. **What do we do?** Media Sciences team is responsible for optimizing marketing budget through improved attribution and audience insights by measuring and tracking contribution of different channels and acquisitions campaigns; focuses on experiment design & measurement for different marketing strategies & developing dashboards for senior leadership. The team helps drive data driven strategies to engage Citi client across channel. Few notables among the multiple areas that we work in: + **Marketing Analytics** – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget + **Event ROI Analytics** – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events + **Social & Web Analytics** – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement + **Business critical Dashboards** : self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions + **Opportunity sizing** : Proactively drive recommendations for future marketing strategies across channels + **Process Efficacy** : Periodically review existing & new process and identify potential ways to streamline the process and make them efficient using Gen AI tools like Genesis, Github + **Business Intelligence Tools** : Deploy/enhance existing/new reports to other advanced reporting platforms In order to achieve the best-in-class analytical solutions across business units we use the best in class upcoming tools and technology. **What’s expected from you?** As a Analytics lead, we are seeking an experienced analytics candidate who should be able to perform below behaviors in their day-to-day role: + **Client Obsession** – Create client centric analytic solution to business problems. Individual should be able to have a consulting mindset to interact with multiple businesses and develop analytics solutions. + **Hands-on Analytic Project Execution** – Deliver complex analytic projects that requires wrangling with multiple data sources, Digital tools & platforms. This would require an understanding of business context, conversion of business problems to formulate analytical methodology, identifying trends and patterns with data + **Data Analysis & Reporting:** + Extract, clean, and transform data from various sources, including web analytics platforms, CRM systems, and marketing automation tools. + Conduct ad-hoc data analysis to answer specific business questions and provide insights to stakeholders. + Create clear and concise reports and presentations to communicate findings and recommendations. + **Stakeholder Management** : Experience in interacting with business stakeholders to present/discuss/articulate analytics solutions for various business problems + **Presentation Skills** : Candidate should be able to convey the results through best in class presentations and dashboards + Ability to effectively **coach and mentor juniors and develop them into independent analysts** . **Skillset you should possess** The most important skill that our analyst should possess is their love for data and their eagerness for new challenges & solving new problems. Apart from these, they should also have the following skillset **Basic Qualifications** + Master’s /MCA or Bachelor’s degree in Engineering / Technology / computer science from premier institutes with 4-6 years of experience in delivering analytical solutions + Ability to identify, clearly articulate and solve complex business problems and present them to the management in a structured and simpler form + Hands on experience in SQL, Python, Pyspark, Hive, Impala + Hands on experience working with large, complex, unstructured dataset, data warehouses and ability to pull data using relevant programs and coding. + Experience in working on Investment Analytics, Retail Analytics, Credit Cards, Services, Banking & Markets Financial Services be nice to have + Understating of Customer lifecycle + Should have excellent communication and inter-personal skills + Strong team player + Ability to guide and Mentor Juniors **Preferred Qualifications** + Experience in Python, pyspark, Hive, Impala, SQL programing will be preferred + Credit card and retail banking pnl experience would be preferred + Experience in Tableau would be preferred + Knowledge on Sprinklr, Adobe and other web analytics tools ------------------------------------------------------ **Job Family Group:** Decision Management ------------------------------------------------------ **Job Family:** Business Analysis ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ **Most Relevant Skills** Please see the requirements listed above. ------------------------------------------------------ **Other Relevant Skills** For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ _Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._ _If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)_ _._ _View Citi’s_ _EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy)_ _and the_ _Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf)_ _poster._ Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.