**DESCRIPTION** As a **Business Analyst** , you’ll be the strategic force behind data-driven decision-making and sales planning. You’ll lead shopper marketing and connect commerce measurement initiatives using proprietary frameworks, transforming complex data into clear, actionable insights that drive growth and innovation. **RESPONSIBILITIES** + **Lead analytics strategy** for shopper marketing and connected commerce, acting as a trusted advisor to clients. + **Own measurement initiatives** end-to-end, delivering consultative insights that influence future strategy and demonstrate business impact. + **Develop compelling narratives** from complex datasets to build trust and guide client decision-making. + **Enhance sales performance** through strategic presentations and insights that unlock incremental revenue opportunities. + **Leverage syndicated and custom data tools** to uncover trends, evaluate promotions, and optimize trade fund allocation. + **Collaborate cross-functionally** with sales executives and business partners to align analytics with operational goals. + **Streamline reporting processes** by developing templates and best practices for recurring analyses. + **Champion innovation** in category management, space planning, and product evaluation to support strategic business planning. NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management. **QUALIFICATIONS** To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. **Education & Experience** + Bachelor’s degree preferably in Business, Marketing, Data Analytics, or a related field. + 0–5 years of experience in consultative analytics, business planning, or shopper marketing. + Proven ability to translate data into actionable insights that drive business outcomes. **Technical & Analytical Skills** + Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). + Familiarity with syndicated data analysis tools and other relevant software platforms. + Strong analytical mindset with the ability to synthesize complex data into clear, compelling narratives. **Certifications** + Certificates of Achievement in data analytics, business intelligence, or related disciplines are preferred. **Communication & Collaboration** + Excellent verbal and written communication skills. + Ability to collaborate cross-functionally and influence stakeholders at all levels. **Work Environment & Travel** + Office-based role with occasional travel for client presentations and strategic meetings. **Language Requirements** + English fluency required; bilingual skills may be beneficial based on business needs. CROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know. \#DiscoverYourPath **ABOUT US** Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel. With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let’s build something great together. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. By applying, you agree to our Privacy Policy and Terms and Conditions of Use. \#DiscoverYourPath Acosta, and its subsidiaries, is an Equal Opportunity Employer **Job Category:** Marketing **Position Type:** Full time **Business Unit:** Marketing **Salary Range:** $55,000.00 - $65,000.00 **Company:** Crossmark Inc. **Req ID:** 13410 **Employer Description:** PRODUCT\_CONNECTIONS\_EMP\_DESC