As a Business Analyst (BA), you will work closely with clients, product owners, and development teams to define, refine, and shape requirements for digital platform projects such as Adobe Experience Manager (AEM) and other CMS solutions. 

You will play a critical role in bridging business needs and technical execution—ensuring that requirements are well-understood, prioritized, and delivered into development in a way that enables high-quality, scalable digital experiences. 

This role is delivery-focused: translating requirements into actionable user stories, managing backlog grooming, and supporting development teams with clarity and alignment throughout the sprint cycle. 

Responsibilities 

Translate high-level business objectives into clear, actionable requirements. Write and refine user stories and acceptance criteria in tools such as Jira or Azure DevOps. Groom and prioritize product backlogs in partnership with product owners. Facilitate workshops to validate requirements and align stakeholders. Support development teams with clarifications and requirement adjustments during delivery. Collaborate with QA to ensure test cases align with acceptance criteria. Contribute to sprint planning, reviews, and retrospectives to ensure smooth delivery. 

  

Qualifications 

Proven experience as a Business Analyst in digital platform delivery (ideally CMS / AEM). Strong skills in requirements gathering, user story writing, and backlog management. Familiarity with agile delivery frameworks (Scrum, SAFe, Kanban). Understanding of CMS concepts such as templates, components, content workflows, and personalization. Ability to communicate effectively with both business stakeholders and technical teams. Experience with collaboration and tracking tools (e.g., Jira, Confluence, Azure DevOps, Miro). Strong analytical and problem-solving skills; able to simplify complexity.  

Personal: 

Detail-oriented and structured in approach. Strong communicator who can bridge business and technical perspectives. Proactive in identifying gaps, risks, and dependencies. Collaborative mindset with a positive, solution-focused attitude. Comfortable working in fast-paced, agile delivery environments. 
 

Benefits: 

A nice pension scheme + health insurance Weekly Friday bars (yup, your weekend buzz is on us!) Breakfast and lunch at our officeFlexible work model with remote workday optionsAn unlimited amount of coffee, tea and supportive colleagues Wine tasting, coffee club, game nights, grand parties, fun events 

We have employees who've stayed with us for 5, 10, 15, and even 20 years! There's room for you to be yourself, including dressing however you like. 
 

Additional information

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we've put people at the heart of digital business transformation. As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.          

Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus.

For more information, visit www.merkle.com. 
 

Inclusion and Diversity:

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Contact:
We look forward to receiving your application for any questions, please contact the TA in charge of this role: Thomas Holley, Senior Talent Acquisition Partner, EMEA, NE. #LI-MERKLE #LI-Onsite #LI-TH2