Adobe Multi Solution Architect

Experience: Min 8 years of hands on experience with Adobe Target, Adobe Analytics & CJA

 

Responsibilities:

 

Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value. Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization. Launch and monitor Adobe Target Activities to track performance and optimize results. Troubleshoot Adobe Target issues and provide technical support to stakeholders. Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization. Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch. Stay up-to-date on the latest Adobe Target features and best practices. Help streamline and orchestrate execution workflows for personalization and testing Lead Adobe Solutions, integrations, validation & alignment Collaborate with cross functional team to align on strategies and execution Design and lead future platform enhancements and capabilities to support continuous improvements.

 

Knowledge and Skill:

In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products. Excellent knowledge of Adobe Analytics, Adobe DTM/Launch, CJA Proficiency in JavaScript, HTML, CSS, and other web technologies. Good understanding of Optimization / Testing Tools like Adobe Target. Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations. Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.). Hands-on experience with network diagnostics, and network analytics tools. Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection. Bachelor’s degree in computer science or related field. Knowledge of Web Analytics is a plus. A solid understanding of how web applications work including security, session management, and best development practices. Excellent communication and collaboration skills to work effectively with cross-functional teams. Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.