**Introduction** At IBM work is more than a job - its a calling. To build. To design. To code. To Consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you read to lead in this new era or technology and solve some of the world's most challenging problems? If so, let's talk. **Your role and responsibilities** Account Field Marketing Responsibilities: * Relationship and engagement with Account Segments sales leaders * Participate in Squads Sales cadence * Pipeline analysis and proactively planning with sales stakeholder how to make Q+ weekly target * Understand Accounts segment assigned, its business priorities and translate into marketing strategy and objectives * Leverage deep customer, market, and competitor insights to build the marketing and communications strategy to create and capture market demand. * Efficient alignment with LA/Americas/Global guidelines/reports/process. In order to leverage assets/methodologies, content, etc * Audience/Industry treatment SME. Gather insights on target accounts and buyers to build target audiences * Annual/quarterly planning for portfolio/named account Marketing GTM * Expertly engage target buyers to drive meaningful senior client engagement yielding to IBM outcomes within the accounts selected * Be a catalyst that make Portfolio Value preposition is represented across M&C disciplines accordingly to purpose of segment assigned * Lead extended marketing, communications, and sales teams to execute projects launches, customer journeys, and market moments to deliver business outcomes. * Develop and orchestrate omnichannel audience journeys, creating and lead squad dynamic. (Multi-Disciplines/areas) * Communicate Audience Journeys progress/outcomes * Content definition and creation of compelling messaging according to audience target. * Communicate marketing plan and its progress/outcomes with discipline As Brazil Marketing Ambassador * Engagement with Country GM to be local Marketing ambassador and enable the cluster to benefit from LA marketing structure * Understand local business and input to LA Marketing strategy development * Be a catalyst for Cluster to make gain the maximum optimization of Latin America marketing structure to serve at cluster level. (Brazil, Mexico, NSSA and SSSA) * Keep Cluster GM updated on Marketing plan progress and outcomes. 1) Establish a monthly update of Marketing Initiatives landed in cluster and 2) Quarterly Plans planning session 3) Quarter Game Plan presentation Participate in Country GM´s key sales and strategy cadence **Required technical and professional expertise** * Deep and evidenced ABM and BTB Marketing Experience. Preferred experience in Technology Companies * Executive Engagement and collaboration Skills, Experience demonstrated and High Executive communication skills * Orientation on Performance and Outcome focus * Leadership skills (Multi-disciplines coordination/orchestration across country) **Preferred technical and professional experience** * Local Market and networking with 3er Party such as Demand generation agencies/marketing associations & Councils * Advanced use of Collaboration Technical tools (to gain efficiency in sharing projects, tracking and communications * Advanced English IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.