Job Description:

We are currently looking for a dynamic and proactive Brand Manager to lead the development, execution, and evaluation of the brand activities across the Benelux/ITR cluster for M&Ms and Maltesers, our iconic chocolate brands. This role will deliver the execution of yearly calendar plans including consumer and shopper activations, POS materials, displays, EBA assets, etc. The Brand Manager will coordinate the cross-functional teams, ensure brand consistency and control the A&CP budget related to the relevant brand activations. The role can be located in Veghel or in Brussels.

What will be your key responsibilities?

Campaign Execution & Management, brand activations

Lead the execution of integrated marketing campaigns across digital, retail, social, and traditional media channels.Oversee campaign timelines, coordinate with agencies and other functions and manage project details to ensure timely and effective execution.Drive the day-to-day execution of brand activations, including in-store displays, POSMs, promotions, and events.Collaborate with customer marketing and sales teams to ensure brand positioning and messaging are effectively communicated at retail and consumer touchpoints.Coordinate the localization of the regional content to ensure this is aligned with brand guidelines and resonate with target audiences.Partner closely with the sales, customer marketing, activity and other functions to align on product launches, in-store promotions, and consumer communications.Work with agencies and internal stakeholders to deliver marketing collateral that supports key initiatives.

Budget & Resource Management

Manage the execution of marketing initiatives within budget constraints, ensuring cost-effective use of resources.Track and report on the budget for various marketing initiatives, ensuring alignment with financial targets.Manage POs, invoices and other administration within the scope

What are we looking for?Drives consistent results managing multiple priorities and projectsAbility to create strong collaborative relationshipsStrong communication skillsAnalytical skills and project management skills- Mars Leadership Capabilities: Business Insight, Drives Results, Collaborates & Communicates EffectivelyFMCG experience required, marketing experience preferred but not essential

What can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.