Philip Morris International is looking for CC Marketing/Brand Senior Executive.

 

Key Responsibilities:

Contribute to development and implementation of comprehensive brand strategies, positioning, and guidelines to ensure consistent and impactful representation across all channels.Identify target customer segments and tailor marketing messages, media channels, and campaigns to maximize brand appeal and engagement.Design and execute innovative brand engagement initiatives that build deep connections with customers and reinforce brand equity.Curate compelling content that tells the brand story and is relevant to the audiences, supporting the brand through offline and digital activations.Oversee the creation and distribution of marketing materials, ensuring all touchpoints reflect the brand’s identity and strategy.Monitor and analyze the effectiveness of brand marketing and engagement campaigns, using data-driven insights and consumer feedback to optimize performance and fine-tune activation tactics.Manage allocated budgets for communication, marketing, and engagement activities, ensuring efficient and impactful use of resources.Coordinate with cross-functional teams to ensure consistent communication, cohesive execution, and achievement of business goals.Adapt global strategies to local market needs, considering cultural differences and consumer preferences.Build and maintain relationships with external partners and vendors to support campaign execution.Support junior colleagues as needed, providing guidance on processes and best practices. Lead small projects or parts of larger initiatives as needed.Address moderately complex challenges by integrating market and consumer data, engagement metrics, and creative problem solving to maximize brand impact.

Requirements:

Bachelor’s degree, preferably in Business Administration, Marketing, PR, or Communication.Additional qualifications in Digital Marketing or Trade Marketing will be considered an advantage.3–5 years of experience in marketing roles within an international FMCG environment.Background in positions such as Brand Manager, Marketing Manager, or Head of Marketing.Strong understanding of brand development, digital tools, and consumer-driven marketing strategies.

Skills & Competencies:

Brand strategy & consumer engagementDigital & content marketingFMCG market understandingStrong analytical & problem‑solving skillsProject & budget managementCross‑functional collaborationFluent EnglishProficiency in MS Office