Brand Marketing Manager
Antal International
Join one of India’s fastest-growing cosmetics companies with a diverse portfolio of 250+ products across skincare, hair care, sun care, and makeup. We’re looking for a Brand Manager – Skin Care to lead and scale our flagship skincare portfolio.
About the Role:
We are seeking a dynamic and experienced Brand Manager with a strong background in personal care or skincare. The ideal candidate has 8+ years of end-to-end brand management experience and a proven track record in building impactful consumer brands. This role offers the opportunity to shape the future of our skincare vertical through innovative strategy, creative storytelling, and sharp execution.
Key Responsibilities:
Own the brand vision, mission, and strategic roadmap, ensuring continued relevance and growth. Translate brand strategies into detailed marketing plans, positioning frameworks, and GTM executions. Lead ATL, BTL, and digital campaigns—from ideation to execution—with measurable impact and ROI focus. Analyze consumer insights and market data to sharpen targeting and positioning strategies. Drive innovation across packaging, pricing, and promotions to enhance brand equity. Set and monitor performance benchmarks, including pricing structures, sales projections, and market applications. Collaborate cross-functionally with product, sales, and R&D teams to ensure brand alignment. Inspire and coach team members to achieve excellence and foster a culture of creativity and accountability.
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