Brand Manager Purina - Omnichannel Brands
Nestle
**Position Summary**
We are looking for a **Brand Manager Omnichannel Brands** to join our Purina Petcare business. Being Brand Manager at Nestlé is not just about being an ambassador for globally recognized, well-loved brands - It’s an opportunity to become part of a large passionate team with an inimitable track record. You will develop and execute marketing plans within allocated budget to ensure that objectives are achieved.
**A day in the life of Brand Manager Omnichannel Brands:**
+ Leads the annual local Brand Plans and calendars for strategic brands in line with the zone's Brand Plans.
+ Acts as cluster representative for one of the region's leading brands.
+ Continuously builds expertise on Innovation / Renovation process.
+ Works to identify local opportunities, proposes, gets local approval from cross-functional team, initiates and follows-up on the process.
+ Has an in-depth knowledge of products from a nutritional point of view and conducts product trainings.
+ Develops a deep understanding of consumer / buyer behaviors, the competitive environment and its implications on the Brand, both online and offline.
+ Follows the performance indicators of the category, including market coverage, volume, value, level of penetration / impact, level of brand awareness.
+ Initiates briefs for local communication projects. Ensure implementation after approval.
+ Coordinates regional campaigns or initiatives.
+ Builds the annual media briefing in line with Brand Plans and available budgets.
+ Manages high level of investments and compelx calendar of initiatives.
+ Monitors the prices of own products and competition products and signals changes and proposes actions in line with the Brand's objectives.
**What will make you successful:**
+ 3+ years experience in Brand Management
+ Exceptional project management and attention to details
+ Data driven mindset with experience using competitive analysis, user research and inustry trends to create marketing initiatives that convert
+ Demonstrated ability to work closely with stakeholders to ensure successful marketing campaigns and product launches
+ Previous experience in digital (search, CRM, e-commerce)
+ Excellent knowledge of the English language, both written and spoken, advanced user of MS Office package.
**What we offer:**
+ A culture that fosters inclusion, diversity and innovation
+ International work environment
+ Work from Home - Hybrid and flexible approach
+ Attractive package
+ Lunch tickets
+ Annual Performance Bonus
+ Christmas and Easter Bonus
+ Medical subscription for our employees and their spouse and children
+ Modern office
+ Coffee and fruits
+ Bookster subscription
+ Pets@work program
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