Bucharest, ROM
8 days ago
Brand Manager Purina - Omnichannel Brands
**Position Summary** We are looking for a **Brand Manager Omnichannel Brands** to join our Purina Petcare business. Being Brand Manager at Nestlé is not just about being an ambassador for globally recognized, well-loved brands - It’s an opportunity to become part of a large passionate team with an inimitable track record. You will develop and execute marketing plans within allocated budget to ensure that objectives are achieved. **A day in the life of Brand Manager Omnichannel Brands:** + Leads the annual local Brand Plans and calendars for strategic brands in line with the zone's Brand Plans. + Acts as cluster representative for one of the region's leading brands. + Continuously builds expertise on Innovation / Renovation process. + Works to identify local opportunities, proposes, gets local approval from cross-functional team, initiates and follows-up on the process. + Has an in-depth knowledge of products from a nutritional point of view and conducts product trainings. + Develops a deep understanding of consumer / buyer behaviors, the competitive environment and its implications on the Brand, both online and offline. + Follows the performance indicators of the category, including market coverage, volume, value, level of penetration / impact, level of brand awareness. + Initiates briefs for local communication projects. Ensure implementation after approval. + Coordinates regional campaigns or initiatives. + Builds the annual media briefing in line with Brand Plans and available budgets. + Manages high level of investments and compelx calendar of initiatives. + Monitors the prices of own products and competition products and signals changes and proposes actions in line with the Brand's objectives. **What will make you successful:** + 3+ years experience in Brand Management + Exceptional project management and attention to details + Data driven mindset with experience using competitive analysis, user research and inustry trends to create marketing initiatives that convert + Demonstrated ability to work closely with stakeholders to ensure successful marketing campaigns and product launches + Previous experience in digital (search, CRM, e-commerce) + Excellent knowledge of the English language, both written and spoken, advanced user of MS Office package. **What we offer:** + A culture that fosters inclusion, diversity and innovation + International work environment + Work from Home - Hybrid and flexible approach + Attractive package + Lunch tickets + Annual Performance Bonus + Christmas and Easter Bonus + Medical subscription for our employees and their spouse and children + Modern office + Coffee and fruits + Bookster subscription + Pets@work program
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