Job Description:

Role : Brand Manager

Location : Hyderabad

Job Responsibilities

Analysis: Consumer & Business

Consumer Insights: Understand the Insights and feed into the brand growth plans

Retail Audit – Monitor market share and distribution by market/brand /channel

Business Intelligence – Monitor market/brands and understand competitive strategies

Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing

Able to evaluate & get learnings from communication and media performance

Deliver Brand performance with execution excellence

Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.

Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel

Identify key issues and opportunities using consumer insights and data analytics

Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands 

Leads communication strategies to build long-term brand equity and growth

Crafting communication

Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability

Drive the Brand Building strategy around pet parent data & consumer insights

Develop efficient models across media to maximize ROI of media activities on digital

Digital commerce

Partner with Dcom internal team and external customers to drive brand agenda

Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre

Stakeholder Management

Aligns key internal (local and global) and external stakeholders to portfolio growth plan

Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)

Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)

Job Specifications/Qualifications

MBA (Marketing) with a cumulative experience of 5 years with a digital experience.

The incumbent is also desired have 2 years of sales experience, but not mandatory.

He/she should also be a strong team player.