Ho Chi Minh City, Hồ Chí Minh, Vietnam
1 day ago
Brand Manager (Gastrointestinal) - Abbott Pharmaceutical
ABOUT ABBOTT

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

WORKING AT ABBOTT

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

ROLES & RESPONSIBILITIES

1, Summary:

Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.

2, Core job responsibilities:

Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targetsMonitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial dataUnderstand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the resultsIdentify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic planKeep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategiesDevelop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely executionPrepare budgets, reports and forecasts in a timely mannerParticipate in annual budget Plan/ Update cycleAchieve forecast accuracy and new products launch KPI targetsEnsure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety proceduresReview complaints and suggestions relating to assigned products and develop action plans to address them.Support Business Excellence recertification and sustain business excellence standardsEffectively communicate with cross-functional teams, upwards and downwards

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience:

Minimum 5-6 years related marketing experience in MNC Pharmaceutical industry, at lease 1-2 years at the same positionPrefer background ETC

Core Skill Requirement

Good at English.Proficient in verbal and written communication.

Core Trait/Behavior Requirement:

A self-driven team player who possesses strong business acumen and interpersonal skills.Possess good organization, planning, problem analysis and problem solving skills.

Behavioral / Leadership Skill: Apply Abbott Capabilities Framework
Language Skill: Vietnamese/ Tiếng Việt & English/Tiếng Anh
Computer Skill: MS office

MINIMUM EDUCATION REQUIRED

University/post-University medical/pharmaceutical degree

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