Who we want
Hard-working winners. Confident, competitive and results-oriented profesionals who create a track record of success.Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.What We Offer
A winning team driven to achieve our mission and deliver remarkable resultsQuality products that improve the lives of customers and patientsAbility to discover your strengths, follow your passion and own your own careerIf you are passionate about healthcare products and the opportunity to create a name for yourself in the Endoscopy product marketspace – this is your chance!
Find more information about the Endo-Comms Business Unit:
https://www.stryker.com/us/en/communications.html
What you will do
The Brand Manager is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.
In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targetsCreate/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impactIdentify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizonWork with country leadership to forecast demand develop relationships with supply chain partnersDefine and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of productsProvide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activityIn partnership with Education Manager, identify internal training needs and create relevant content and training programsCreate Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programsManage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insightsTake the lead in developing KOL’s for the brandWith support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategyWhat you need
Minimum Qualifications:
Bachelor’s degree required8+ years of work experience required3+ years marketing/sales experience in the medical devices industryFluent in EnglishExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)Preferred Qualifications (Strongly desired):
MBA preferredFluency in Arabic will be a strong plusStrong Marketing experience working on European, EMEA or Global launchesTerritory and Travel:
Territory: EMEATravel Percentage: Up to 50%Base Location: Ideally Dubai or Amsterdam; also open to Paris, Berlin, Rome, Madrid, or IstanbulRole type: Hybrid (50% travel – 50% remote)Physical & mental requirements:
Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objectsCoordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.Exercise discretion and independence when applying professional expertiseMust be able to manage time, projects, stress and conflictMust be able to bring tasks through to completion with minimal supervisionMust have the ability to prioritize work and keep detailed and confidential recordsMust be able to communicate / present to large groups of peopleMust possess unwavering ethics & integrity in a competitive and demanding work environmentAbout Stryker
Stryker is one of the world’s leading medical technology companies and together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.
Learn more about Stryker:
https://www.stryker.com/