Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Marketing Planning

Lead the formulation and iteration of medium and long-term brand strategy for VEN CLL franchise based on market scale, clinical opportunities and competitive environmentTake charge of new indication launch strategy, tactical planning and annual business target & sales forecast settingLead cross-functional teams to complete integrated marketing planning, unify brand core messages and academic promotion systemAnalyze CLL market trend and competitive strategy, identify business risks and formulate response solutionsTake charge of annual brand marketing portfolio overall planning, budget approval and regional execution guidance

Product Management

Fully responsible for VEN CLL product business performance, formulate brand positioning, pricing and promotion strategy to drive continuous market share growthLead core brand promotion projects and high-end academic activities to build authoritative brand image in CLL fieldEnsure cross-functional strategic alignment and optimize overall resource allocationOptimize sales team training system and upgrade product promotion system based on latest clinical data and guideline updatesRegularly track business data, conduct overall business analysis and strategy optimization to ensure annual target delivery

Professional Relationship

Identify the opinion leaders in the therapeutic areaLead to build and maintain professional relationship with KOLsEstablish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned productsDevelop the loyalty speakers from KOLs

Cost Control & Monitoring

Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new businessMonitor and control marketing expenses in line with budget on monthly basisModify and manage expenses allocation to regions
Qualifications
Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plusIndustry experiences: Minimum 5 years working experience in Pharmaceutical industryPosition experiences:          Minimum 3 years working experience on product management or marketing         Minimum 1 year sales management background is preferred         Biologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc.  is a plusLanguage Skills: Fulent in English both oral and writtenComputer Skills: Working knowledge, especially good at Excel and PowerPointMobility: Willing to travel frequentlyOther Special requirement:Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plusGood understanding of business and product knowledge with marketing senseStrong communication and presentation skill with excellent interpersonal senseExperienced project management background in pharmaceutical companyStrong analytical skills including business and financial managementAutonomy/Independence, Assertiveness; a polished professional presence is essentialShould be self-motivated, creative and well organizedExperience in new product or new indication launch is a plus
Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html