Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Marketing Planning

Participate in new product launch readiness, including preparing realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible productWork with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc.Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive informationCreate and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goalsComplete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally

Product Management

Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand imageDirect the product promotion and growth initiatives to attain increasing of market shareDetermine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time linesWork with other function management team to ensure the cross functional alignment of product strategiesDesign training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

Identify the opinion leaders in the therapeutic areaLead to build and maintain professional relationship with KOLsEstablish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned productsDevelop the loyalty speakers from KOLs

Cost Control & Monitoring

Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new businessMonitor and control marketing expenses in line with budget on monthly basisModify and manage expenses allocation to regions
Qualifications

 

Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus

Industry experiences: Minimum 5 years working experience in Pharmaceutical industry

Position experiences:

Minimum 3 years working experience on product management or marketingMinimum 1 year sales management background is preferredBiologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc.  is a plus

Language Skills: Fulent in English both oral and written

Computer Skills: Working knowledge, especially good at Excel and PowerPoint

Mobility: Willing to travel frequently

Other Special requirement:

Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plusGood understanding of business and product knowledge with marketing senseStrong communication and presentation skill with excellent interpersonal senseExperienced project management background in pharmaceutical companyStrong analytical skills including business and financial managementAutonomy/Independence, Assertiveness; a polished professional presence is essentialShould be self-motivated, creative and well organizedExperience in new product or new indication launch is a plus
Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html