**Main Purpose of the Role** As a Brand Manager, you will be responsible for building strong, consumer-centric brands that deliver exceptional business results. You’ll lead brand strategy, innovation, and communication efforts to ensure our brands delight target consumers and drive growth. **Key Responsibilities** + Develops thorough understanding of target consumers, leveraging the consumer portrait and Consumer Engagement Framework for the brand. + Ensures that the Brand Essence governs everything the brand says and does. + Manages 60/40+, packaging development, Nestle Health & Wellness dashboard, services and Creating Shared Value related to the brand. + Ensures consumer centricity in all brand-related activities. + Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium complex Innovation & Renovation (I&R) projects to bring the pipelines to life. + Understands impact of investments on the brand and acts upon it. + Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points. + Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation. + Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers. + Leads the development of strong and functionally-aligned brand and Integrated Communication Plans. Ensures execution of plans; tracks and monitors impact on brand performance and brand health.