Role description: Role is designed to support Marketing Manager of Heineken Canada, drive growth of Heineken portfolio by developing strong plans and implementing high-class marketing tools and practices.

Target Annual Compensation range: CAD 84,000 - 95,000 (plus incentive and benefits)

Key Responsibilities:

Brand Strategy and Portfolio Planning In conjunction with Molson Coors support Marketing Manager in development of strategic direction for Heineken portfolio: Analyze market trends and Heineken performance to identify gaps and opportunities for Portfolio & Brands In coordination with Molson to propose strategy to drive the performance of Heineken brands Coordinate the work between Molson Coors, Creative, Media and PR agencies to ensure strong collaboration and broad team alignment behind the plans Coordinate the alignment of the plans with Management (Heineken Canada, Molson) as well as with Global teams

 

Brand Communication Drive Media Planning in line with Heineken Media excellence guidelines Ensure timely and high quality implementation of agreed Brand Plans Coordinate the work of Molson Coors, Creative and Media teams Support the delivery of assets to be put on air in line with agreed Media Plans and activations calendar Make sure the fulfilment of existing Brand Guidelines for the Global Brands and require respective derogations/ approvals if necessary

 

Public Relations: In conjunction with MCC brand team, PR & agencies, develop innovative and impactful Public Relations ideas and activations for respective Brands

 

Brand Experiences and Activations: In conjunction with Molson to develop strong BTL and Trade activations plan for respective brands Drive creativity and efficiency throughout BTL and Trade programs to ensure maximum volume uplifts, consumer & customers engagement Day-to-day support of BTL & Activation plan implementation, including coordination of Creative, BTL agencies, Trade Team Support team in obtaining necessary Global approvals and/ or derogations

 

Innovations: Assess and identify opportunities for innovations Involve and align Molson team around the opportunity Coordinate Innovation process from commercial side: Ensure the alignments, Control key milestones, Ensure 360 commercial assessment of innovations including financial implications, portfolio implications, launch plan, necessary investments and incremental potential

 

Leadership Behaviors:

Connect – be able to build decent and healthy work relationships with partner Molson; drive the ‘one team’ mentality Develop – constantly share the inspirations and best practices with broader team (including Molson) Shape – drive strategic approach to everything we do, apply helicopter view and always see bigger picture Deliver – embrace wining and growth mentality

 

Background / Experiences:

University graduate, MBA or post graduate 5+ years of work experience gained within various commercial and marketing functions Strong leadership skills with a broad range of stakeholders and management of these stakeholders from a consumer, channel and business perspective Commercial experience with key customers, vendors and partners