Key Responsibilities:

 

- Develop and execute comprehensive brand marketing strategies that align with business goals and objectives.

- Conduct market research and analyze consumer insights to identify growth opportunities and refine brand positioning.

- Collaborate with the product development, design, and marketing teams to ensure brand consistency in product offerings and promotional materials.

- Manage brand communications, including advertising, public relations, digital marketing, and social media initiatives, to enhance brand visibility and awareness.

- Monitor and analyze brand performance metrics and consumer feedback, adjusting strategies as necessary to optimize results.

- Lead the development and execution of promotional campaigns, ensuring effective messaging and targeting to reach key audiences.

- Cultivate strong relationships with external partners, agencies, and stakeholders to maximize brand impact.

- Organize and participate in events and activations that promote brand engagement and awareness.

- Stay informed on industry trends, competitor activities, and emerging market opportunities to maintain a competitive edge.

 

Required Skills and Qualifications:

 

- Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.

- 5 to 8 years of experience in brand management or related marketing roles, with demonstrated success in developing and executing brand strategies.

- Strong analytical skills, with the ability to interpret data and metrics to drive decision-making and performance improvements.

- Excellent communication and presentation skills, capable of articulating ideas and concepts clearly to diverse audiences.

- Proficiency in digital marketing strategies and tools, including SEO, SEM, email marketing, social media, and content marketing.

- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines under pressure.

- Creative thinker with a passion for brand storytelling and the ability to generate innovative ideas that resonate with consumers.

- Ability to work collaboratively in a team-oriented environment and build relationships with diverse stakeholders.

- Demonstrated commitment to inclusivity and championing diversity in brand messaging and marketing practices.