Локация: София

Функция: Търговска функция (Продажби и Маркетинг)

Вид договор: Постоянен

 

 

 

 

We are currently offering an exciting opportunity to become part of our marketing department as BRAND MANAGER. You can join a dynamic, fun-loving team that’s passionate about beer and brand building. You’ll be the driving force behind exciting and iconic brands, blending heritage with innovation to shape the future.

 

 

Responsibilities:

Lead the development and execution of brand strategies that resonate with consumers, grow market share, and strengthen our position in the competitive beverage landscape; Analyze market trends, consumer insights, and competitor activity to inform decision-making and strategy; Develop and implement annual brand plans and campaigns across channels (media, trade, experiential); Collaborate with internal stakeholders (sales, trade marketing, finance, innovation, supply chain, etc) and external agencies to ensure consistent brand execution with solid market impact; Own the brand P&L, ensuring effective budget management and ROI tracking; Champion innovation, guiding new product development and go-to-market strategies. 

 

 

Requirements:

University degree in Marketing, Economics or other related; 3+ years in FMCG area in the field of Marketing / Sales;  Possess sound Consumer, Shopper & Customer Understanding; Data-driven approach - analytical skills with a creative flair; A mix of strategic thinking and hands-on execution; Strong communication and storytelling skills; Highly self-organized and capable to manage multiple projects simultaneously; Proficient in MS office; Excellent in both Bulgarian and English; Clean Driving license. 

 

What we offer:

Opportunity to gain local expertise and global know how Open and friendly work environment with strong focus on the health, safety and wellbeing; Organizational culture that embraces inclusion and diversity at the workplace; Attractive career development opportunities – locally and internationally; Competitive remuneration package and additional benefits.

 

 

ЗАГОРКА е основана преди 120 години. През 1994 г. компанията се присъедини към семейството на HEINEKEN - най-интернационалният пивовар в света с впечатляващо портфолио от над 250 световни, регионални, местни и специални марки бира и сайдер. Посветен на иновациите и дългосрочните инвестиции в марките, чрез своята стратегия за устойчиво развитие „Brewing a Better World“, HEINEKEN се стреми да добави стойност за всички свои партньори, консуматори и служители. В HEINEKEN работят 85 000 служители от 70 различни държави.
В България, ЗАГОРКА се ангажира да създава най-висококачествени продукти по устойчив и отговорен начин. Портфолиото на компанията предлага разнообразие от висококачествени продукти, които отговарят на вкуса на взискателния български потребител – Загорка, Heineken, Ариана, Birra Moretti, Amstel, Stolichno, Starobrno, сайдерът Крадецът на ябълки. Безалкохолните предложения за любителите на бира с 0.0% алкохол: Загорка 0.0%, Heineken 0.0 и Ариана Радлер 0.0%http://www.zagorkacompany.bg