POSITION SUMMARY

Own execution of brand tactics. Drive brand to achieve earnings and revenues objectives, support to develop brand strategy, forcast LRF & P&L. Interface with medical, GAMA and other functions as supporter.

Responsibilities

Execution of brand tactitcs Translate brand strategies to POA for responsible brand as supporter; Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues; Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal traing materials; Train Field Force on product strategy and POA; Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy; Explore customer insight and brand value proposition to support developing brand strategy; Track progress towards brand target timely; Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc

POSITION RESPONSIBILITIES

Accountable

Flawless execution in marketing activities and manage project independently; Develop brand promotional materials and internal training materials; Sales training; Actively participate campaign development;

Shared Accountability

BP & Op Plan and influence sales targets and brand A&P allocations; Develop marketing mix & POA; Interface with cross-functional team;

ORGANIZATIONAL RELATIONSHIPS

RTAL /Sales lead/RSIMs/LSOs  (For big strategic brand, need to all sales team) Market Access Lead Medical Affairs Lead GCO Marketing services, Business Analytics & Insights (BAI)

EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree or above, major in Medical or Medicine  Good command of oral & written English 1-3 years marketing experience or 2 years DM/local marketing experience

TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

Functional/Technical SkillsActs DecisivelySeizes AccountabilityGrows SelfChange AgileSelf AwarenessCommits to “One Pfizer”Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

Market, Customer, and Competitor insightStrategic and operational business/Market planningMarket ExecutionMarketing InnovationData analysis, interpretation and communicationPerformance and program metrics

                                                               

  
 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research