Brand Lead, Oncology (Solid Cancer & Pipeline)
Takeda Pharmaceuticals
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**Job Description**
**Job Description**
+ Own end-to-end brand strategy development and execution for Solid Cancer Products and Oncology Pipeline Products to drive patient impact, competitive differentiation, and sustainable growth.
+ Develop and deliver integrated annual/multi-year brand plans aligned to global strategy and local market situations (patient journey, treatment pathways, stakeholder needs, access to medicines).
+ Translate objectives into clear priorities and high-impact initiatives across channels (HCP engagement, scientific platforms, digital, events) in compliance with governance and regulations.
+ Lead cross-functional planning and execution with Sales, Medical, Market Access, Finance, Regulatory, Compliance, and Supply/Operations; set direction, timelines, owners, and decision points to ensure on-time delivery.
+ Drive market development and penetration through customer segmentation, targeting, and execution plans that expand reach and adoption.
+ Do comprehensive analysis for new pipeline in order to understand the patient journey, unmet need, and the opportunities and developing the Business case.
+ Build and sustain partnerships with healthcare professionals, medical societies, and other stakeholders to strengthen positioning and credibility.
+ Enable the field team with strong value messages, engagement plans, and tools; partner with sales leadership on training to improve performance.
+ Lead value communication and materials: clear narratives, positioning, and stakeholder-specific content that is scientifically accurate and compliant.
+ Manage lifecycle and portfolio performance (indication/segment prioritization, campaign optimization, continuous improvement based on insights and feedback).
+ Own forecasting, budgeting, and KPI reviews; identify gaps early and drive corrective actions to deliver targets.
+ Maintain market and competitive intelligence; convert insights into recommendations and agile responses to changes.
+ Apply disciplined project management; manage resources and ensure activities meet Takeda policies and local requirements.
**Locations**
Jakarta, Indonesia
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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