Jakarta, IDN
24 days ago
Brand Lead, Oncology (Solid Cancer & Pipeline)
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice (https://jobs.takeda.com/privacynotice) and Terms of Use (https://www.takeda.com/terms-and-conditions/) . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **Job Description** + Own end-to-end brand strategy development and execution for Solid Cancer Products and Oncology Pipeline Products ​to drive patient impact, competitive differentiation, and sustainable growth. + Develop and deliver integrated annual/multi-year brand plans aligned to global strategy and local market situations (patient journey, treatment pathways, stakeholder needs, access to medicines). + Translate objectives into clear priorities and high-impact initiatives across channels (HCP engagement, scientific platforms, digital, events) in compliance with governance and regulations. + Lead cross-functional planning and execution with Sales, Medical, Market Access, Finance, Regulatory, Compliance, and Supply/Operations; set direction, timelines, owners, and decision points to ensure on-time delivery. + Drive market development and penetration through customer segmentation, targeting, and execution plans that expand reach and adoption. + Do comprehensive analysis for new pipeline in order to understand the patient journey, unmet need, and the opportunities and developing the Business case. + Build and sustain partnerships with healthcare professionals, medical societies, and other stakeholders to strengthen positioning and credibility. + Enable the field team with strong value messages, engagement plans, and tools; partner with sales leadership on training to improve performance. + Lead value communication and materials: clear narratives, positioning, and stakeholder-specific content that is scientifically accurate and compliant. + Manage lifecycle and portfolio performance (indication/segment prioritization, campaign optimization, continuous improvement based on insights and feedback). + Own forecasting, budgeting, and KPI reviews; identify gaps early and drive corrective actions to deliver targets. + Maintain market and competitive intelligence; convert insights into recommendations and agile responses to changes. + Apply disciplined project management; manage resources and ensure activities meet Takeda policies and local requirements. **Locations** Jakarta, Indonesia **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time
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