Marketing - Brand Expression Executive

Why join us

Joining our Brand Expression Team at Sainsbury's means becoming a crucial part of our commitment to Creative Excellence and being the brand guardian for all our beloved brands. You will have the opportunity to shape and maintain the visual identities and brand toolkits, ensuring consistent and compelling brand experiences for our customers and colleagues. As an experienced brand guardian, you will collaborate closely with stakeholders and agency partners to build trusting relationships and provide valuable expertise in content decisions. With a strong emphasis on quality, consistency, and creative excellence, you will have the chance to make complex decisions at pace, balancing the protectionism of the brand with pragmatism to deliver exceptional results. At Sainsbury's, we value work-life balance and provide flexibility, allowing you to have a fulfilling career while enjoying time for yourself outside of work.

What you'll do

As the Brand Expression Executive, you will be an integral part of our Brand Expression Team, serving as the brand guardian for all our brands within Sainsbury's. Your primary responsibility will be ensuring the consistent visual identities and brand toolkits for each brand. You will build and maintain collaborative relationships with stakeholders and agency partners, supporting clients in defining their content requirements and providing expert advice. Additionally, you will chair and navigate the weekly Brand Clinic meeting, providing clear and consistent brand feedback on creative work. You will be responsible for multi-brand, multi-channel comms sign-off, ensuring adherence to brand guidelines. Your attention to detail, strong influencer skills, and ability to make complex decisions at a fast pace will play a crucial role in delivering creative excellence and maintaining brand integrity.

Who you are

As a Brand Expression Executive for Sainsbury's, you are an experienced brand guardian with a strong passion for quality, consistency, and creative excellence. With your expertise in managing and influencing stakeholders, you build and maintain collaborative relationships across the business, ensuring the visual identities and brand toolkits for each brand are upheld. Your strong attention to detail and expertise in brand guidelines enable you to provide clear and consistent feedback on creative work, balancing the protection of the brand with practicality. With your ability to work at pace and manage multiple projects, you thrive in an environment that requires making complex decisions and adapting creative for different marketing channels. Your strong judgement, excellent stakeholder management skills, and ability to deliver impactful presentations make you a valuable asset to the Brand Expression Team.

Essential criteria

Demonstrable experience acting as a brand guardian, managing and applying visual identity systems and brand guidelines across multiple brands.

Proven experience reviewing, providing feedback on, and signing off creative work across multiple channels to ensure brand consistency.

Evidence of effective stakeholder and agency management, including influencing content decisions and building collaborative working relationships.

Experience chairing or leading regular forums or meetings to provide clear, consistent brand guidance and decision‑making.

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